Lauren Trudeau

Trailblazer
DISC Type : DI

VP, Enterprise West at Certinia

San Francisco Bay Area, United States

Overview

Lauren Trudeau is the VP for Enterprise West at Certinia, bringing over 15 years of experience in enterprise software sales. An alumna of UC Santa Barbara, she focuses on delivering SaaS and CRM platforms to Fortune 500 clients. Colleagues often describe her as energetic, strategic, and professional, with exceptional relationship skills.

She is described by colleagues as a standout professional who has been known to "out pace, out shined and out smarted her competition. "

Personality Overview

Values Relationships

Charismatic

Achievement-Oriented

They are charming and can persuade others to support their decisions.  They will fight for you if they come to believe in you. A combination of speed and relationship gets the best response from them.

Topics They Care About

Agentic AI
Her recent posts highlight how Agentic AI can reshape service delivery and make value-based billing scalable for professional services firms.
Value-Based Billing
Identifies this as a common and important topic in strategy discussions she has with leading professional services organizations.
Services-as-a-Business
Represents Certinia's core platform, which connects all aspects of services operations from estimation and delivery to financial planning.

Media Appearances

Lauren has no verified media appearances

Work History

8-2023
VP, Enterprise West at Certinia
9-2020 - 8-2023
Enterprise Account Executive at Certinia (formerly FinancialForce) at Certinia
6-2019 - 9-2020
Senior Enterprise Account Executive at Outreach
9-2017 - 6-2019
Regional Sales Executive at Appirio
7-2014 - 9-2017
Business Development Director, Salesforce Practice at Perficient

Education

1999 - 2003
BA from UC Santa Barbara
2002 - 2002
UC Education Abroad Program from La Trobe University

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Senior Designation : VP, Enterprise West at Certinia
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Insights For Selling To Lauren

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.
  • Help them visualize the impact of their decision

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lauren is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lauren

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lauren move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Lauren take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lauren

Personality Compatibility


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