Laurence Nixon

Evaluator
DISC Type : Dcs

Director, Product Marketing at fabric

Vancouver, British Columbia, Canada

Overview

Laurence has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Laurence has no verified topics they care about

Media Appearances

Laurence has no verified media appearances

Work History

3-2025
Director, Product Marketing at fabric
5-2022 - 2-2025
Account Director at Orium
8-2015 - 5-2022
Account Director at zu
9-2011 - 8-2015
Account Manager at zu
11-2010 - 9-2011
Account Executive at zu

Education

8-2021 - 6-2023
Executive MBA from Smith School of Business at Queen's University
10-2022 - 10-2022
Business Fundementals in Asia from National University of Singapore

More Information

Social Presence :

Prographics :

Exp : 14 Location : Vancouver, British Columbia, Canada Job Level : Mid-senior Designation : Director, Product Marketing at fabric
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Insights For Selling To Laurence

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurence is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Laurence

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Laurence move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Laurence take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Laurence

Personality Compatibility


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