Laurent Stouffe

Examiner
DISC Type : cs

VP Marketing - Business Development & Innovation - Branding Benelux Coordination at TotalEnergies

Brussels Metropolitan Area, Belgium

Overview

Laurent Stouffe is the VP of Marketing and Business Development at TotalEnergies, overseeing innovation and branding for the Benelux region. With an extensive background in the energy sector, including biofuels and supply chain management, he focuses on enhancing the customer experience for new mobility solutions. He holds a degree in economics from the Université catholique de Louvain.

Laurent demonstrates a keen interest in staying abreast of business strategy and global information, following publications like the Harvard Business Review and Thomson Reuters. His professional focus suggests a personal commitment to understanding the evolution of energy and its impact on various sectors.

He has significant international leadership experience, having previously served as the President & Managing Director for TotalEnergies in the Philippines.

Personality Overview

Late Adopter

Overcautious

Unexpressive

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Electric Mobility
Actively promotes TotalEnergies' EV charging solutions and innovative partnerships across the Benelux region, as seen in his recent activity.
Biofuels & New Energies
His career includes a vice president role focused on biofuels, and his current objectives involve improving mobility with new energy sources.
Innovative Customer Experience
Focuses on improving the "quality of mobility" and partners with companies like PowerGoodies to make services like EV charging more rewarding for customers.

Media Appearances

Laurent has no verified media appearances

Work History

12-2023
VP Marketing - Business Development & Innovation - Branding Benelux Coordination at TotalEnergies
9-2019 - 12-2023
Vice President Supply and Bio fuels - Benelux Coordination at TotalEnergies
9-2017 - 9-2019
President & Managing Director at Total Philippines Corporation at TotalEnergies
Account Manager at BPD

Education

1988 - 1991
Sciences économiques IAG from Université catholique de Louvain
1992 - 1994
Marketing industriel from EPHEC

More Information

Social Presence :

Prographics :

Exp : 8 Location : Brussels Metropolitan Area, Belgium Job Level : Senior Designation : VP Marketing - Business Development & Innovation - Branding Benelux Coordination at TotalEnergies
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Insights For Selling To Laurent

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Laurent is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Laurent

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Laurent move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Laurent take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Laurent

Personality Compatibility


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