Lawson Walker

Doer
DISC Type : ds

Manager, Marketing Strategy - Brand at PGA TOUR Superstore

Atlanta, Georgia, United States

Overview

Lawson has no verified overview

Personality Overview

Fast-paced

Results Focused

Strategic Planner

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Lawson has no verified topics they care about

Media Appearances

Lawson has no verified media appearances

Work History

11-2024
Manager, Marketing Strategy - Brand at PGA TOUR Superstore
4-2021 - 10-2024
Manager, Client Service at Kantar
9-2020 - 3-2021
Account Executive at Calculated Hire
4-2019 - 9-2020
Recruiter at Calculated Hire
10-2017 - 8-2018
Account Executive at SapientRazorfish

Education

2011 - 2015
Bachelor’s Degree from University of Mississippi
2007 - 2011
Education details unavailable from Alpharetta High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Manager, Marketing Strategy - Brand at PGA TOUR Superstore
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Insights For Selling To Lawson

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lawson is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lawson

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lawson move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lawson take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lawson

Personality Compatibility


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