Lee P.

Trailblazer
DISC Type : ID

Group Head of Architecture and Technology Strategy at PureGym

Greater Bristol Area, United Kingdom

Overview

Lee P. is a strategic technology leader with over 20 years of experience delivering scalable solutions for major brands like Nike, Gucci, and Jaguar Landrover. As Group Head of Architecture and Technology Strategy at PureGym, he defines enterprise architecture roadmaps that drive significant revenue and savings. Colleagues describe him as knowledgeable, competent, and hard-working.

Outside of his direct professional responsibilities, Lee shows a keen interest in the broader fitness industry, aligning with his work at PureGym to help make the world a fitter place. He also follows developments from major technology and consulting firms like Microsoft and Accenture, indicating a passion for the wider tech landscape.

He recently appeared on a podcast with Simply Commerce, where he discussed the nuances of digital transformation within PureGym and his previous roles.

Personality Overview

Informal

Assertive

Achievement-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They will bat for you if they come to believe in you.

Topics They Care About

Digital Transformation
He is a C-suite advisor on digital transformation and has spoken publicly on podcasts about the topic in relation to his work at PureGym and other retailers.
Enterprise Architecture
His core expertise involves defining enterprise architecture roadmaps to boost revenue and cut costs. He holds a TOGAF 9. 1 certification, underlining his formal knowledge in this area.
Technology Strategy
His current role is focused on leading technology strategy for a global company. He is actively building his team and setting the tech direction for the business.

Media Appearances

The Digital Future of Fitness at PureGym | S6, Ep3 - Lee Pentecost. Featured in Apple Podcasts

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The Digital Future of Fitness at PureGym | S6, Ep3 - Lee Pentecost. Featured in YouTube

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Work History

7-2023
Group Head of Architecture and Technology Strategy at PureGym
1-2023 - 7-2023
Head of Architecture (interim) at PureGym
4-2021 - 7-2023
Principal Consultant and Commerce Lead at AND Digital
1-2019 - 3-2021
Architecture Lead at C. & J. CLARK INTERNATIONAL LIMITED
9-2017 - 12-2018
Consulting Architect (contract) at Aviva

Education

2000 - 2001
Master's degree from University of Bath

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : Group Head of Architecture and Technology Strategy at PureGym
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Insights For Selling To Lee

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Talk about yourself and some of your achievements at the start of the conversation
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lee is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lee

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lee move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lee take some risk or not?

  • They can take risks if necessary.

You And Lee

Personality Compatibility


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