Leena Karpey, RN-Texas-Multistate

Critic
DISC Type : C

Co-Founder at Alethinx AI

Mesquite, Texas, United States

Overview

Leena is the Founder and CEO of Grace Signature LLC, the parent company of the organic energy drink brand PINK and BLUE. A registered nurse for over 16 years, she transitioned into entrepreneurship with a deep passion for healthy living, backed by her Bachelors Degree in Nursing from Leelabai Thackersey College Of Nursing.

Her personal mission to promote wellness was inspired after her son was diagnosed with leukemia in 2018. This pivotal experience drives her desire to provide healthy, organic, and vegan food and beverage options for children and families, combining her healthcare background with her entrepreneurial spirit.

Interesting fact: Leena also has a technical background as a certified Robotic Process Automation (RPA) Professional and has worked as an RPA consultant.

Personality Overview

Negotiator

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Healthy Living
Her company, PINK and BLUE, was founded to provide a healthy, organic, and vegan alternative to traditional energy drinks, driven by a personal family health crisis.
Childhood Wellness
Motivated by her son's cancer diagnosis, her company's mission is to educate families and provide healthier food and beverage choices for children.
Female Entrepreneurship
She is the founder of a woman-owned business, Grace Signature LLC, and holds a "Certified Women-Owned by WBENC" certification which she actively promotes.

Media Appearances

Leena has no verified media appearances

Work History

3-2026
Co-Founder at Alethinx AI
10-2024
Director of Nursing at New Horizon Home Health
6-2020 - 9-2023
Co-Founder and CEO at Grace Signature LLC
6-2020 - 9-2023
Co-Founder at PINK and BLUE
11-2019 - 8-2020
Robotic Process Automation Consultant at 7ecom | Salesforce Consulting

Education

1998 - 2002
Bachelor's Degree from Leelabai Thackersey College Of Nursing

More Information

Social Presence :

Prographics :

Exp : 6 Location : Mesquite, Texas, United States Job Level : Leadership Designation : Co-Founder at Alethinx AI
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Insights For Selling To Leena

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Do not use very emotional or colorful language
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leena is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Leena

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Leena move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Leena take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Leena

Personality Compatibility


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