Lena Masri Alterman

Commander
DISC Type : D

Head of Marketing Automation at Check Point Software

Tel Aviv District, Israel

Overview

Lena has no verified overview

Personality Overview

Very Quick

Decisive

Impact-Driven

They are not focused on building rapport and relationships.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Lena has no verified topics they care about

Media Appearances

Lena has no verified media appearances

Work History

6-2025
Head of Marketing Automation at Check Point Software
4-2024 - 6-2025
Manager, Marketing Automation, Emails and Webinars at Check Point Software
9-2023 - 4-2024
Team Leader, Marketing Operation at Check Point Software
10-2021 - 9-2023
Marketing Operations Lead at Perimeter 81
3-2019 - 10-2021
Marketing Automation Consultant at Okta

Education

2006 - 2011
Master's degree from Russian State University for the Humanities
2006 - 2011
Bachelor's degree from The Jewish Theological Seminary (JTS)

More Information

Social Presence :

Prographics :

Exp : 14 Location : Tel Aviv District, Israel Job Level : Mid-senior Designation : Head of Marketing Automation at Check Point Software
URL has been copied!

Insights For Selling To Lena

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lena is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lena

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lena move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lena take some risk or not?

  • The risks don’t matter much to them.

You And Lena

Personality Compatibility


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