Leslie F.

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DISC Type : ics

Vice President of Contact Center Innovation and Operations at BECU

United States

Overview

Leslie F. is the Vice President of Contact Center Innovation and Operations at BECU, with over 25 years of experience in financial services. She focuses on modernizing customer service using AI, GenAI knowledge enablement, and improving operational efficiency. She holds a Masters from WGU Washington.

Outside of work, Leslie is passionate about mentorship and community service. She recently participated in a womens mentoring program and volunteers with her team for local city projects in Renton. Her personal interests include the Walt Disney Company and its vacation club.

She recently participated in the Sapphire Dimension 1:1 Woman Mentoring Program, calling it one of her most meaningful experiences.

Personality Overview

Requires Proof

Friendly But Slow

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Contact Center AI
Leads initiatives in GenAI knowledge enablement, intelligent routing, and voice automation to modernize the member experience and improve efficiency.
Operational Transformation
Drives large-scale change in customer service operations, focusing on process redesign to reduce errors, wait times, and manual work for employees.
Women's Mentorship
Actively participates in programs that create space for women from different backgrounds to have honest conversations, build understanding, and broaden perspectives.

Media Appearances

Leslie has no verified media appearances

Work History

2026
Vice President of Contact Center Innovation and Operations at BECU

Education

2016 - 2017
Master of Education (M.Ed.) from WGU Washington
Bachelor of Arts (B.A.) from Eastern Washington University

More Information

Social Presence :

Prographics :

Exp : 1 Location : United States Job Level : Senior Designation : Vice President of Contact Center Innovation and Operations at BECU
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Insights For Selling To Leslie

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leslie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Leslie

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Leslie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Leslie take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Leslie

Personality Compatibility


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