Leticia Leal

Questioner
DISC Type : c

Card Scheme | Network Management and Compliance LATAM at Adyen

Greater São Paulo Area, Brazil

Overview

Leticia is a payments specialist at Adyen, focusing on card scheme compliance and network management for the LATAM region. An economist from Universidade Federal de São Paulo, she has a background in business strategy and data analysis within the payments industry, previously working at SafraPay.

Driven by continuous learning, she values combining strategic thinking with strong personal values to create impactful solutions. Her posts highlight a passion for global collaboration, experiencing different cultures, and building strong team connections, as seen during company events in Latin America and Amsterdam.

Before entering the finance world, Leticia worked as an English professor.

Personality Overview

Systematic

Value Seeker

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to do thorough analysis of any situation.

Topics They Care About

Payment Compliance
Her core role at Adyen involves ensuring full compliance with payment network rules and card scheme regulations for Brazil and Mexico.
LATAM Market
Her entire focus at Adyen and previous experience at SafraPay is centered on the payments ecosystem within Latin America.
Global Teamwork
She frequently posts about her positive experiences with Adyen's global team, highlighting events in LATAM and Amsterdam and the value of international collaboration.

Media Appearances

Leticia has no verified media appearances

Work History

12-2024
Card Scheme | Network Management and Compliance LATAM at Adyen
12-2023 - 11-2024
Customer Insights Analyst at SafraPay
12-2022 - 12-2023
Estagiária at SafraPay
8-2015 - 8-2019
Professor de inglês at Fisk Centro de Ensino

Education

1-2019 - 12-2023
Graduação from Unifesp - Universidade Federal de São Paulo

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater São Paulo Area, Brazil Job Level : N/A Designation : Card Scheme | Network Management and Compliance LATAM at Adyen
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Insights For Selling To Leticia

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Leticia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Leticia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Leticia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Leticia take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Leticia

Personality Compatibility


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