Lia Breunig

Questioner
DISC Type : c

Marketing Researcher at Anthropic

San Francisco Bay Area, United States

Overview

Lia Breunig is a marketing insights and strategy professional with over 10 years of experience at companies including Anthropic and Meta. A graduate of Boston College and Boston University, she has worked on major campaigns supporting small businesses.

Outside of her marketing career, Lia was a collegiate athlete, having played on the water polo team while attending Boston College. She is passionate about understanding emotional drivers to form rich connections and actively supports her professional network.

Unique fact: Lia played collegiate water polo for Boston College.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Customer Insights
Her career is focused on designing and executing research that illuminates the consumer perspective to impact business strategy for major tech companies like Meta and Anthropic.
Brand Marketing
She has a decade of experience in brand marketing, with a stated passion for uncovering dynamic ways to develop and grow connections between audiences and brands.
Supporting Small Business
As a Marketing Researcher at Meta, she was part of the team behind the "Good Ideas Deserve To Be Found" campaign, which celebrated small business recovery.

Media Appearances

Lia has no verified media appearances

Work History

10-2025
Marketing Researcher at Anthropic
11-2017 - 10-2025
Marketing Researcher at Facebook
5-2017 - 11-2017
Senior Consultant at C Space
11-2015 - 5-2017
Consultant at C Space
4-2014 - 11-2015
Marketing Communications Manager at Fraunhofer USA - Center for Sustainable Energy Systems

Education

2007 - 2011
Bachelor from Boston College
2012 - 2013
Master of Science (MS) from Boston University

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : N/A Designation : Marketing Researcher at Anthropic
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Insights For Selling To Lia

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lia is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lia move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Lia

Personality Compatibility


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