Liat Kozuch

Evaluator
DISC Type : scd

Field Marketing Lead at Hyro

United States

Overview

Liat Kozuch is the Field Marketing Lead at Hyro, an AI communications platform. She has an extensive background in event production, previously managing conferences for over 200, 000 attendees. Colleagues describe her as capable, professional, and balanced. She leverages her expertise by hosting Hyros "Patient Journey Pioneers" podcast, interviewing leaders in healthcare innovation.

Outside of work, Liat is passionate about making genuine connections and sharing peoples stories through her podcast. A company bio reveals a more personal interest: when she isnt working, she enjoys spending time and taking selfies with her Australian Sheppard, Thomas.

Liat hosts and produces the "Patient Journey Pioneers" video podcast, where she interviews top C-suite executives on the future of digital healthcare.

Personality Overview

Fast But Analytical

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Healthcare Innovation
As the host of the "Patient Journey Pioneers" podcast, she regularly interviews healthcare executives about digital transformation, AI, and improving patient engagement through technology.
Podcasting as a Tool
She not only hosts a successful video podcast but has also been a guest on other shows to discuss her strategy for using podcasting as a powerful networking tool.
Event Marketing
Her career is built on event production, from managing massive conferences in previous roles to her current focus on field marketing events for Hyro.

Media Appearances

Patient Journey Pioneers – Healthcare Podcast (Hosted by Hyro). Featured in Hyro

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Liat Kozuch – Hyro Writer Profile. Featured in Hyro

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Patient Journey Pioneers – Contributor Profile for Liat Kozuch (Hyro). Featured in Buzzsprout

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Work History

7-2023
Field Marketing Lead at Hyro
8-2021 - 7-2023
Field Marketing Manager, 🎥 Video Podcast Creator/Host at Hyro
5-2016 - 8-2018
Executive Assistant to CEO at McKinsey & Company
Director of Events & Sponsorships at Future Media Conferences
Director Of Operations at Future Media Concepts

Education

2015 - 2016
Master's degree from Reichman University
2012 - 2016
Bachelor's degree from Reichman University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United States Job Level : Middle Designation : Field Marketing Lead at Hyro
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Insights For Selling To Liat

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liat is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Liat

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Liat move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Liat take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Liat

Personality Compatibility


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