Line Giessing Jørgensen in

Line Giessing Jørgensen

Critic · DISC type C
Head of Marketing Waters/Juice & Media Strategy, Danone Norbal at Danone
📍 Copenhagen, Capital Region of Denmark, Denmark

Line is the Head of Marketing for Waters and Juice at Danones Norbal division, where she has worked for over a decade. A graduate of Copenhagen Business School, she has extensive experience in brand building, dedicating eight years to leading and growing the Aqua dOr brand.

She is passionate about creating engaging consumer experiences through innovative marketing. Line has led campaigns using AR technology and variable design packaging to connect with younger audiences and has championed brand messages focused on authenticity and self-acceptance.

She marked her 10-year anniversary at Danone by stating her "soul turned blue, " highlighting her deep connection to the company and its brands.

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Experience
11 Years
Current Role
Head of Marketing Waters/Juice & Media Strategy, Danone Norbal
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Line shows up

Precise
ROI Driven
Information Seeker

They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Priorities

Topics Line cares about

Innovative Packaging
Led campaigns for Aqua d'Or using AR, connected packaging, and algorithm-based variable designs to create unique consumer experiences and drive engagement.
Brand Building
Has a long track record of brand development, having spent eight years focused specifically on growing the Aqua d'Or brand from manager to category head.
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Career

Work history

10-2025
Head of Marketing Waters/Juice & Media Strategy, Danone Norbal
Danone
12-2024 - 10-2025
Head of Marketing Waters and Juice, Norbal
Danone
8-2023 - 2-2025
Head of Marketing Aqua d'Or & Commercial Strat DK+NO
Danone
1-2023 - 9-2023
Head of Marketing, Aqua d’Or
Danone
2-2021 - 1-2023
Brand Marketing Manager, Full Aqua d'Or brand
Danone
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 2017
Minor - second specialization to: Cand.merc.IMM - MSc in International Marketing & Management
Copenhagen Business School
2015 - 2017
Cand.merc.IMM - MSc in International Marketing & Management
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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