Line Giessing Jørgensen

Critic
DISC Type : C

Head of Marketing Waters/Juice & Media Strategy, Danone Norbal at Danone

Copenhagen, Capital Region of Denmark, Denmark

Overview

Line is the Head of Marketing for Waters and Juice at Danones Norbal division, where she has worked for over a decade. A graduate of Copenhagen Business School, she has extensive experience in brand building, dedicating eight years to leading and growing the Aqua dOr brand.

She is passionate about creating engaging consumer experiences through innovative marketing. Line has led campaigns using AR technology and variable design packaging to connect with younger audiences and has championed brand messages focused on authenticity and self-acceptance.

She marked her 10-year anniversary at Danone by stating her "soul turned blue, " highlighting her deep connection to the company and its brands.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Innovative Packaging
Led campaigns for Aqua d'Or using AR, connected packaging, and algorithm-based variable designs to create unique consumer experiences and drive engagement.
Brand Building
Has a long track record of brand development, having spent eight years focused specifically on growing the Aqua d'Or brand from manager to category head.
FMCG Marketing
Focuses on growing Fast-Moving Consumer Goods in the water and juice sectors across Nordic and Baltic markets, strengthening market presence through new product launches.

Media Appearances

Line has no verified media appearances

Work History

10-2025
Head of Marketing Waters/Juice & Media Strategy, Danone Norbal at Danone
12-2024 - 10-2025
Head of Marketing Waters and Juice, Norbal at Danone
8-2023 - 2-2025
Head of Marketing Aqua d'Or & Commercial Strat DK+NO at Danone
1-2023 - 9-2023
Head of Marketing, Aqua d’Or at Danone
2-2021 - 1-2023
Brand Marketing Manager, Full Aqua d'Or brand at Danone

Education

2016 - 2017
Minor - second specialization to: Cand.merc.IMM - MSc in International Marketing & Management from Copenhagen Business School
2015 - 2017
Cand.merc.IMM - MSc in International Marketing & Management from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Marketing Waters/Juice & Media Strategy, Danone Norbal at Danone
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Insights For Selling To Line Giessing

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Line Giessing is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Line Giessing

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Line Giessing move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Line Giessing take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Line Giessing

Personality Compatibility


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