Linus Annebäck in

Linus Annebäck

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Head of Digital Transformation and Architecture at Länsförsäkringar
📍 Stockholm, Stockholm County, Sweden

Linus Annebäck is a change leader with over 20 years of experience advising C-level executives on digital transformation, enterprise architecture, and AI strategy across the finance, tech, and retail sectors. He focuses on bridging business and technology to create measurable impact and holds a BA from Mälardalen University.

Linus is passionate about fostering innovation and continuous learning. He shows a keen interest in modern leadership principles, such as psychological safety and reflective communication, applying these insights to both his professional and personal life to drive meaningful change and development.

He recently served on a hackathon jury, valuing the experience for its focus on rapid experimentation and the discovery of unexpected solutions.

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Current Role
Head of Digital Transformation and Architecture
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Decision Approach
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Priorities

Topics Linus cares about

Digital Transformation
With 20+ years of experience, he has led digital transformation initiatives at major companies like Länsförsäkringar, Adobe, and Microsoft, focusing on modernizing digital capabilities.
AI & Data Strategy
A core part of his expertise is leveraging AI and data to drive business growth. He has created guides to make advanced technologies more accessible for organizations.
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Career

Work history

9-2023
Head of Digital Transformation and Architecture
Länsförsäkringar
3-2022 - 9-2023
Head of Digital Transformation
Länsförsäkringar
3-2021 - 2-2022
Director, Senior Management Consultant and Advisor
Knowit
2-2020 - 10-2020
Digital Transformation Lead, Professional Services
Adobe
3-2017 - 1-2020
Digital Strategy Advisor
Microsoft
In the press

Media appearances

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Education
1997 - 1998
Economics and Marketing
Universitat Pompeu Fabra
1995 - 1998
BA
Mälardalen University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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