Linus Annebäck

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DISC Type : dc

Head of Digital Transformation and Architecture at Länsförsäkringar

Stockholm, Stockholm County, Sweden

Overview

Linus Annebäck is a change leader with over 20 years of experience advising C-level executives on digital transformation, enterprise architecture, and AI strategy across the finance, tech, and retail sectors. He focuses on bridging business and technology to create measurable impact and holds a BA from Mälardalen University.

Linus is passionate about fostering innovation and continuous learning. He shows a keen interest in modern leadership principles, such as psychological safety and reflective communication, applying these insights to both his professional and personal life to drive meaningful change and development.

He recently served on a hackathon jury, valuing the experience for its focus on rapid experimentation and the discovery of unexpected solutions.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Digital Transformation
With 20+ years of experience, he has led digital transformation initiatives at major companies like Länsförsäkringar, Adobe, and Microsoft, focusing on modernizing digital capabilities.
AI & Data Strategy
A core part of his expertise is leveraging AI and data to drive business growth. He has created guides to make advanced technologies more accessible for organizations.
Innovative Leadership
He actively explores and shares insights on the future of leadership, emphasizing psychological safety, effective communication, and leading through change.

Media Appearances

Linus has no verified media appearances

Work History

9-2023
Head of Digital Transformation and Architecture at Länsförsäkringar
3-2022 - 9-2023
Head of Digital Transformation at Länsförsäkringar
3-2021 - 2-2022
Director, Senior Management Consultant and Advisor at Knowit
2-2020 - 10-2020
Digital Transformation Lead, Professional Services at Adobe
3-2017 - 1-2020
Digital Strategy Advisor at Microsoft

Education

1997 - 1998
Economics and Marketing from Universitat Pompeu Fabra
1995 - 1998
BA from Mälardalen University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Stockholm, Stockholm County, Sweden Job Level : N/A Designation : Head of Digital Transformation and Architecture at Länsförsäkringar
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Insights For Selling To Linus

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linus is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Linus

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Linus move?

  • Their decision making speed is somewhere in the middle.
  • Can Linus take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Linus

Personality Compatibility


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