Lionel Liniger

Sharpshooter
DISC Type : DC

Senior Vice President - North America Revenue at Workday

Diablo, California, United States

Overview

Lionel Liniger serves as the Senior Vice President of North America Revenue at Workday, where he leads the regions growth strategy. With over 25 years in enterprise cloud software, his career includes a 17-year tenure at Oracle in various leadership roles. He holds dual bachelors degrees from the University of California, Santa Barbara.

Outside of his corporate role, Lionel is involved in philanthropy and serves on the Board of Ambassadors for the American Cancer Societys San Francisco Discovery Gala. He also participates in industry discussions, such as podcasts, to share his expertise on building lasting, trust-based customer relationships.

He once humorously compared Workdays AI agents to his favorite musician, Billy Idol, noting that for streamlining his day, the AI agents are the headliners.

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They like to stay in control of the negotiation or defining of the terms.  They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships.

Topics They Care About

Customer Relationships
Co-hosted a Workday podcast on building resilient customer relationships, emphasizing that customer-centric organizations are the ones that ultimately win.
AI-Powered Enterprise
Views AI as a key component for business innovation, highlighting its role in solving talent challenges and its integration into Workday's core offerings.
Corporate Philanthropy
Actively supports the American Cancer Society, reflecting his belief that business can and should be a powerful force for good in the community.

Media Appearances

Lionel has no verified media appearances

Work History

2-2025
Senior Vice President - North America Revenue at Workday
2-2023 - 2-2025
Senior Vice President - US Large Enterprise & Industries at Workday
9-2018 - 1-2023
Group Vice President - Large Enterprise at Workday
12-2017 - 9-2018
Group Vice President - High Tech, Communications, Media & Life Science Industries at Oracle
9-2014 - 12-2017
Area Vice President - Major Accounts at Oracle

Education

1993 - 1997
Bachelor's Degree from University of California, Santa Barbara
1993 - 1997
Bachelor's Degree from University of California, Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 15 Location : Diablo, California, United States Job Level : Leadership Designation : Senior Vice President - North America Revenue at Workday
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Insights For Selling To Lionel

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lionel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lionel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lionel move?

  • If convinced, they can reach decisions quite fast.
  • Can Lionel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lionel

Personality Compatibility


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