Lisa Cole

Pioneer
DISC Type : DIS

Chief Marketing & AI Officer at 2X

Detroit Metropolitan Area, United States

Overview

Lisa Cole is the Chief Marketing & AI Officer at 2X, bringing over 24 years of experience in transforming B2B marketing functions into growth drivers. An author and award-winning strategist, she specializes in GTM alignment, AI, and marketing performance management. Colleagues describe her as an empathetic, driven, and compassionate leader.

There is no publicly available information about her personal life or hobbies.

She is the author of two books on B2B marketing, “The Revenue RAMP” and “Brand Gravity, ” which outlines a new framework for brand-led growth.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

AI in Marketing
As Chief Marketing & AI Officer, she focuses on leveraging AI and automation to accelerate go-to-market strategies and maximize marketing's impact, not replace humans.
Marketing ROI
She frequently discusses the pressure on CMOs to prove the ROI of their spend and advocates for moving beyond vanity metrics to show tangible business impact.
Sales Alignment
A recent podcast guest on the topic, she champions building trust between marketing and sales through shared goals, clean data, and clear communication.

Media Appearances

Lisa has no verified media appearances

Work History

7-2024
Chief Marketing & AI Officer at 2X
10-2022 - 7-2024
Chief Marketing Officer at Cellebrite
11-2020 - 7-2024
President at Demand Accelerated
10-2019 - 10-2022
Vice President Corporate Marketing at FARO Technologies
5-2017 - 10-2019
Chief Marketing Officer at Huron

Education

2016 - 2019
Bachelor’s Degree from Western Governors University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Detroit Metropolitan Area, United States Job Level : Leadership Designation : Chief Marketing & AI Officer at 2X
URL has been copied!

Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


Other 2X Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.