Lisa Cole in

Lisa Cole

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Chief Marketing & AI Officer at 2X
📍 Detroit Metropolitan Area, United States

Lisa Cole is the Chief Marketing & AI Officer at 2X, bringing over 24 years of experience in transforming B2B marketing functions into growth drivers. An author and award-winning strategist, she specializes in GTM alignment, AI, and marketing performance management. Colleagues describe her as an empathetic, driven, and compassionate leader.

There is no publicly available information about her personal life or hobbies.

She is the author of two books on B2B marketing, “The Revenue RAMP” and “Brand Gravity, ” which outlines a new framework for brand-led growth.

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Experience
8 Years
Current Role
Chief Marketing & AI Officer
Job Level
Leadership
Location
Detroit Metropolitan Area, United States
Personality Overview

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Priorities

Topics Lisa cares about

AI in Marketing
As Chief Marketing & AI Officer, she focuses on leveraging AI and automation to accelerate go-to-market strategies and maximize marketing's impact, not replace humans.
Marketing ROI
She frequently discusses the pressure on CMOs to prove the ROI of their spend and advocates for moving beyond vanity metrics to show tangible business impact.
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Career

Work history

7-2024
Chief Marketing & AI Officer
2X
10-2022 - 7-2024
Chief Marketing Officer
Cellebrite
11-2020 - 7-2024
President
Demand Accelerated
10-2019 - 10-2022
Vice President Corporate Marketing
FARO Technologies
5-2017 - 10-2019
Chief Marketing Officer
Huron
In the press

Media appearances

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Education
2016 - 2019
Bachelor’s Degree
Western Governors University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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