Lisa Hultman

Enigma
DISC Type : cid

Vice President, Product Content at ServiceNow

San Diego County, California, United States

Overview

Lisa Hultman serves as the Vice President of Product Content at ServiceNow, leading a global team. Having risen through the ranks within the company, she combines her background in English and Educational Technology to drive content strategy. People who have worked with her describe her as an "exemplary leader" and a "builder of teams".

Lisa is passionate about fostering a positive work environment, frequently celebrating ServiceNows recognition as a top workplace. She values company culture, career growth, and a sense of belonging for her team members.

She is currently focused on accelerating her teams shift to AI-supported content creation.

Personality Overview

Fast Follower

Persuasive & Assertive

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI Content Creation
She is actively leading her global team to accelerate the company's shift toward AI-supported content creation, a key professional focus she has recently highlighted.
Global Team Leadership
Praised as a "builder of teams," she leads a global product content organization at ServiceNow and is actively involved in hiring and expanding her team.
Positive Work Culture
Frequently shares her pride in ServiceNow being named one of Fortune's 'Best Companies to Work For,' indicating she highly values a supportive and award-winning corporate culture.

Media Appearances

ServiceNow Product Documentation is Now on GitHub – Built for AI. Featured in ServiceNow Community

See Now

Creating Multimedia Content at Scale with AI – ServiceNow TechBytes Podcast (guest Lisa Hultman). Featured in ServiceNow TechBytes (Omny.fm)

See Now

Work History

3-2026
Vice President, Product Content at ServiceNow
3-2022 - 2-2026
Senior Director, Product Content at ServiceNow
3-2019 - 2-2022
Director, Product Content at ServiceNow
11-2013 - 4-2015
Director, Technical Training and Documentation at Omnitracs, LLC
11-2009 - 11-2013
Director, Technical Training and Documentation at Qualcomm

Education

BA English from UC Santa Barbara
MA Educational Technology from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : San Diego County, California, United States Job Level : Senior Designation : Vice President, Product Content at ServiceNow
URL has been copied!

Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lisa

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lisa take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lisa

Personality Compatibility


Other ServiceNow Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.