Lisa Hultman in

Lisa Hultman

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Vice President, Product Content at ServiceNow
📍 San Diego County, California, United States

Lisa Hultman serves as the Vice President of Product Content at ServiceNow, leading a global team. Having risen through the ranks within the company, she combines her background in English and Educational Technology to drive content strategy. People who have worked with her describe her as an "exemplary leader" and a "builder of teams".

Lisa is passionate about fostering a positive work environment, frequently celebrating ServiceNows recognition as a top workplace. She values company culture, career growth, and a sense of belonging for her team members.

She is currently focused on accelerating her teams shift to AI-supported content creation.

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Experience
37 Years
Current Role
Vice President, Product Content
Job Level
Senior
Location
San Diego County, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

AI Content Creation
She is actively leading her global team to accelerate the company's shift toward AI-supported content creation, a key professional focus she has recently highlighted.
Global Team Leadership
Praised as a "builder of teams," she leads a global product content organization at ServiceNow and is actively involved in hiring and expanding her team.
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Career

Work history

3-2026
Vice President, Product Content
ServiceNow
3-2022 - 2-2026
Senior Director, Product Content
ServiceNow
3-2019 - 2-2022
Director, Product Content
ServiceNow
4-2015 - 3-2019
Senior Manager Information Development
ServiceNow
11-2013 - 4-2015
Director, Technical Training and Documentation
Omnitracs, LLC
In the press

Media appearances

ServiceNow Product Documentation is Now on GitHub – Built for AI. Featured in ServiceNow Community
See now
Creating Multimedia Content at Scale with AI – ServiceNow TechBytes Podcast (guest Lisa Hultman). Featured in ServiceNow TechBytes (Omny.fm)
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Education
BA English
UC Santa Barbara
MA Educational Technology
San Diego State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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