Lisa Shah

Questioner
DISC Type : c

Director - Space, Range and Merchanding at Tesco

London Area, United Kingdom

Overview

Lisa has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

11-2021
Director - Space, Range and Merchanding at Tesco
2-2019 - 1-2022
Head of Space at Tesco
7-2016 - 3-2019
Stategy Manager - Space, Range and Merchandising at Tesco
9-2010 - 7-2011
Apple Campus Representative at Apple Inc.
7-2009 - 7-2010
Vice President Societies and Individual Development at University of Surrey Students' Union

Education

2007 - 2011
Business Management (First Class Honours) from University of Surrey
2000 - 2007
Economics from St Albans High School for Girls

More Information

Social Presence :

Prographics :

Exp : 14 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Director - Space, Range and Merchanding at Tesco
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Lisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Lisa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Lisa

Personality Compatibility


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