Lisa Trow

Captain
DISC Type : DS

Global Head of Public Affairs, Communications and Sustainability at Costa Coffee

United Kingdom

Overview

Lisa has no verified overview

Personality Overview

Dynamic But Sincere

Decisive But Calm

Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

7-2025
Global Head of Public Affairs, Communications and Sustainability at Costa Coffee
1-2023 - 7-2025
Senior Director, Public Affairs, Communications and Sustainability Operations, Europe West Zone at The Coca-Cola Company
6-2022 - 1-2023
Public Affairs, Communications & Sustainability Director, Europe North Zone, The Coca-Cola Company at The Coca-Cola Company
3-2021 - 6-2022
General Manager Sustainability Operations, Europe at The Coca-Cola Company
1-2008 - 2-2016
Associate Director, Commercialisation at Coca-Cola Enterprises Ltd

Education

Lisa has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Global Head of Public Affairs, Communications and Sustainability at Costa Coffee
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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