Natalie Goldberg

Critic
DISC Type : C

Director, Luxury at Diageo

Canada

Overview

Natalie has no verified overview

Personality Overview

Information Seeker

Negotiator

Precise

They enjoy working alone and do not rely on others very often.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Natalie has no verified topics they care about

Media Appearances

Natalie has no verified media appearances

Work History

8-2025
Director, Luxury at Diageo
8-2021 - 8-2025
Senior Brand Manager- Total Whiskey (Johnnie Walker, Crown Royal, Bulleit and Single Malts)- Canada at Diageo
5-2023 - 1-2024
Senior Brand Manager, Johnnie Walker US- Secondment at Diageo
3-2017 - 7-2018
Associate Brand Manager at Starbucks
11-2016 - 3-2017
Assistant Marketing Manager, REESE Brand at The Hershey Company

Education

2013 - 2015
HBA 2015 from Ivey Business School at Western University
2013 - 2013
Studio Credit from Parsons School of Design - The New School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Canada Job Level : Mid-senior Designation : Director, Luxury at Diageo
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Insights For Selling To Natalie

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Natalie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Natalie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Natalie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Natalie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Natalie

Personality Compatibility


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