Lofton Johnson in

Lofton Johnson

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Social Media Manager at Barstool Sports
📍 United States

Lofton is a Digital Marketing and Sports Studies student at LSUs E. J. Ourso College of Business. He has gained practical experience through internships with major brands like Amazon Web Services and LSU Athletics, and holds an AWS Cloud Practitioner certification. His expertise spans marketing, social media management, and fan engagement.

Passionate about the intersection of sports and media, Lofton has worked as a social media manager for Barstool Sports and a content creator for RedCup News. His interests include major sports media companies like ESPN and NBCUniversal, reflecting his career aspirations in the sports marketing and entertainment industries.

During his marketing internship with LSU Athletics, he created a "core memory" by selecting a friend for a halftime contest who won free food for the entire student section.

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Experience
2 Years
Current Role
Social Media Manager
Job Level
Middle
Location
United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Lofton cares about

Sports Marketing
He is pursuing a minor in Sports Studies and has interned with LSU's athletic marketing department and Professional Sports Partners, focusing on brand development and fan experience.
Social Media Engagement
As a content creator and social media manager for RedCup News and Barstool Sports, he successfully increased followers and engagement metrics through strategic campaigns.
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Career

Work history

5-2025
Social Media Manager
Barstool Sports
1-2025
Athletic Promotion Marketing Intern
Louisiana State University
5-2025 - 8-2025
Associate Account Executive
Amazon Web Services (AWS)
8-2024 - 1-2025
Brand Leadership Intern
Professional Sports Partners
8-2023 - 1-2025
Content Creator
RedCup News
In the press

Media appearances

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Education
2022 - 2026
Bachelor of Business Administration - BBA
Louisiana State University
9-2018 - 5-2022
High School Diploma
Novi High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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