Lofton Johnson

Wildcard
DISC Type : ics

Social Media Manager at Barstool Sports

United States

Overview

Lofton is a Digital Marketing and Sports Studies student at LSUs E. J. Ourso College of Business. He has gained practical experience through internships with major brands like Amazon Web Services and LSU Athletics, and holds an AWS Cloud Practitioner certification. His expertise spans marketing, social media management, and fan engagement.

Passionate about the intersection of sports and media, Lofton has worked as a social media manager for Barstool Sports and a content creator for RedCup News. His interests include major sports media companies like ESPN and NBCUniversal, reflecting his career aspirations in the sports marketing and entertainment industries.

During his marketing internship with LSU Athletics, he created a "core memory" by selecting a friend for a halftime contest who won free food for the entire student section.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Sports Marketing
He is pursuing a minor in Sports Studies and has interned with LSU's athletic marketing department and Professional Sports Partners, focusing on brand development and fan experience.
Social Media Engagement
As a content creator and social media manager for RedCup News and Barstool Sports, he successfully increased followers and engagement metrics through strategic campaigns.
Cloud Technology Sales
He has interned twice with Amazon Web Services (AWS) in sales-focused roles and earned his AWS Cloud Practitioner certification, showing a strong interest in technology sales.

Media Appearances

Lofton has no verified media appearances

Work History

5-2025
Social Media Manager at Barstool Sports
1-2025
Athletic Promotion Marketing Intern at Louisiana State University
5-2025 - 8-2025
Associate Account Executive at Amazon Web Services (AWS)
8-2024 - 1-2025
Brand Leadership Intern at Professional Sports Partners
8-2023 - 1-2025
Content Creator at RedCup News

Education

2022 - 2026
Bachelor of Business Administration - BBA from Louisiana State University
9-2018 - 5-2022
High School Diploma from Novi High School

More Information

Social Presence :

Prographics :

Exp : 2 Location : United States Job Level : Middle Designation : Social Media Manager at Barstool Sports
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Insights For Selling To Lofton

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lofton is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Lofton

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Lofton move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Lofton take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lofton

Personality Compatibility


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