Lori Williamson

Pioneer
DISC Type : ids

Executive Vice President - Senior Sales Coach at Frost

Houston, Texas, United States

Overview

Lori Williamson is an Executive Vice President and Senior Sales Coach at Frost Bank, leading a commercial lending team in Houstons Heights area. An alumna of the Texas McCombs School of Business, she has built a long-tenured career at Frost, advancing from relationship management to her current executive coaching role.

Outside of the bank, Lori is active in the Houston community and is a committee member for the Houston Livestock Show and Rodeo. She is also a member of Vistage Worldwide, a peer advisory and executive coaching organization dedicated to elevating companies and communities.

She combines a top-tier executive banking career with a specific focus on coaching and developing sales professionals.

Personality Overview

Decisive But Friendly

Friendly But Fast

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Sales Coaching
Her title and primary role involve coaching a commercial lending team at Frost Bank to enhance their performance and help small businesses grow.
Commercial Lending
Her extensive career at Frost has been focused on relationship management and commercial lending within the Houston market.
Executive Development
Her membership in Vistage, a CEO peer advisory and executive coaching organization, shows a commitment to continuous leadership improvement.

Media Appearances

Lori has no verified media appearances

Work History

4-2025
Executive Vice President - Senior Sales Coach at Frost
10-2022 - 4-2025
Executive Vice President - Sales Coach at Frost
10-2021
Member at Vistage Worldwide, Inc.
7-2019 - 9-2022
Senior Vice President - Relationship Manager IV at Frost
7-2016 - 6-2019
Senior Vice President at Frost

Education

2003 - 2007
BBA from Texas McCombs School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Houston, Texas, United States Job Level : Leadership Designation : Executive Vice President - Senior Sales Coach at Frost
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Insights For Selling To Lori

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lori is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lori

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lori move?

  • They are generally fast movers and can take quick decisions
  • Can Lori take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lori

Personality Compatibility


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