Lorna Hughes in

Lorna Hughes

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Founder & Managing Partner at VCCP Roar
📍 London, England, United Kingdom

Lorna Hughes is the Founder and Managing Partner of VCCP Roar, an agency focused on challenging how influence is earned. She is an expert in leadership communications, C-Suite coaching, and integrated global marketing programs for top tech and media brands. People often describe her as hardworking, dedicated, and passionate.

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Experience
18 Years
Current Role
Founder & Managing Partner
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lorna cares about

Executive Communications
A core area of her expertise, she specializes in C-Suite coaching, messaging development, and strategic leadership communication for global brands.
Modern Brand Engagement
Passionate about shifting brand engagement from simple awareness to creating audiences who genuinely "love" a brand, fostering deeper and more valuable connections.
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Career

Work history

11-2025
Founder & Managing Partner
VCCP Roar
5-2024 - 1-2025
Mentor
Rise
6-2022 - 6-2024
Mentor
lollipop mentoring CIC
6-2021 - 11-2025
Managing Director
Harvard
4-2021
Environment Champion
Royal Borough of Greenwich
In the press

Media appearances

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Education
2004 - 2007
BA
Loughborough University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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