Lorna Hughes

Inspirer
DISC Type : id

Founder & Managing Partner at VCCP Roar

London, England, United Kingdom

Overview

Lorna Hughes is the Founder and Managing Partner of VCCP Roar, an agency focused on challenging how influence is earned. She is an expert in leadership communications, C-Suite coaching, and integrated global marketing programs for top tech and media brands. People often describe her as hardworking, dedicated, and passionate.

Personality Overview

Fast Adopter

Decisive

Achievment Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Executive Communications
A core area of her expertise, she specializes in C-Suite coaching, messaging development, and strategic leadership communication for global brands.
Modern Brand Engagement
Passionate about shifting brand engagement from simple awareness to creating audiences who genuinely "love" a brand, fostering deeper and more valuable connections.
Future of PR
Actively discusses the impact of AI on the communications industry and how earned media is becoming more critical for brand discoverability and credibility.

Media Appearances

Lorna has no verified media appearances

Work History

11-2025
Founder & Managing Partner at VCCP Roar
5-2024 - 1-2025
Mentor at Rise
6-2022 - 6-2024
Mentor at lollipop mentoring CIC
6-2021 - 11-2025
Managing Director at Harvard
4-2021
Environment Champion at Royal Borough of Greenwich

Education

2004 - 2007
BA from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & Managing Partner at VCCP Roar
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Insights For Selling To Lorna

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lorna is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lorna

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lorna move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Lorna take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Lorna

Personality Compatibility


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