Louise Sampson

Doer
DISC Type : sd

Product Development Manager - Prepared at Tesco

Stevenage, England, United Kingdom

Overview

Louise Sampson is a Product Development Manager at Tesco, specializing in prepared and frozen foods. With a degree in Food Marketing and Management from the University of Newcastle Upon Tyne, she focuses on bringing innovative and convenient meal solutions to market. She frequently shares new product launches, from seasonal desserts to takeaway-style pizzas.

Based on her career, Louise has a deep passion for food innovation and understanding consumer taste trends. She actively follows major consumer brands like Unilever and Nestlé, indicating a keen interest in the broader food and beverage industry and competitive landscape.

She has a history of creating novel products, including Tescos first-ever Christmas Dinner Pizza.

Personality Overview

Long-term Focused

Risk-Accepting

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Frozen Food Innovation
Her role and social posts are heavily focused on launching new and innovative products in Tesco's frozen food aisles, including desserts and pizzas.
Seasonal Product Launches
Consistently promotes products tied to specific holidays and seasons, such as Christmas dessert collections and new summer ice cream treats.
Food Product Development
Her entire career at Tesco has been in product development, managing categories from bakery and frozen to prepared meals, showing deep expertise in the development cycle.

Media Appearances

Louise has no verified media appearances

Work History

11-2019
Product Development Manager - Prepared at Tesco
9-2018 - 11-2019
Product Development Manager - Bakery at Tesco
7-2017 - 9-2018
Maternity leave at Tesco
10-2016 - 7-2017
Product Development Manager - Frozen at Tesco
10-2015 - 10-2016
Maternity leave at Tesco

Education

2000 - 2003
BSc Hons 2:1 Food Marketing and Management from University of Newscastle Upon Tyne

More Information

Social Presence :

Prographics :

Exp : 19 Location : Stevenage, England, United Kingdom Job Level : Middle Designation : Product Development Manager - Prepared at Tesco
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Louise

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Louise take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Louise

Personality Compatibility


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