Nicky S.

Supporter
DISC Type : s

US Operations Manager at Storm Interface

Greater Phoenix Area, United States

Overview

As the US Operations Manager at Storm Interface, Nicky Shaw is a leading advocate for technology accessibility. She champions the integration of assistive devices into self-service kiosks across retail, healthcare, and other public-facing sectors, ensuring technology is inclusive for people with visual and physical impairments.

A prominent voice in the industry, Nicky frequently gives product demonstrations and speaks on panels at major events like HIMSS and the NFB National Convention. She has also served as Chairperson of the Kiosk Manufacturer Associations Accessibility Committee, promoting proactive and integrated accessible design.

Her guiding philosophy is that well-designed accessibility should be "invisible," creating an experience that feels natural, empowering, and respectful for every user.

Personality Overview

Social Proof Driven

Thoughtful In Approach

Risk-averse

They get along well with all people.  They prefer to follow rules and procedures. Their decisions are defined by the possible value that they can bring to the organization.


Topics They Care About

Tech Accessibility
A vocal advocate for integrating accessibility into technology from the ground up, ensuring systems are usable by people with visual or physical impairments.
Self-Service Kiosks
Focuses on making kiosks in retail, healthcare, and restaurants accessible to all users, often demonstrating solutions at industry trade shows.
Inclusive Design
Believes accessibility must be in the "DNA of the project," emphasizing a design philosophy that respects user dignity and empowers independence.

Media Appearances

Touch the Power of Knowledge and Information: Storm Interfaces Breaks Down Barriers of Inaccessible Touch Screen Technology through Tactile and Screen Reader Accessible Kiosks – Meet Nicky Shaw. Featured in Blind Abilities

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#NFB18 Audio: Rein In Kiosk Navigation With Storm Interface. Featured in Blind Bargains

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GrabScanGo, Storm Interface, and Vispero Enable Independent Self-Checkout for Visually Impaired Shoppers. Featured in Lelezard

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Work History

8-2008
US Operations Manager at Storm Interface

Education

Nicky has no verified education history

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Phoenix Area, United States Job Level : Middle Designation : US Operations Manager at Storm Interface
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Insights For Selling To Nicky

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Focus your pitch on the impact that you could help them have on their organization
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicky is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Nicky

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Nicky move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Nicky take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Nicky

Personality Compatibility


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