Lucas Kuchenbecker Ferraz in

Lucas Kuchenbecker Ferraz

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Coordenador de marketing at Havan
📍 Brusque, Santa Catarina, Brazil

Lucas Kuchenbecker Ferraz is a marketing coordinator at Havan with over 10 years of experience connecting strategy and performance in large retail operations. He leads multidisciplinary teams in online/offline media and planning, focusing on scalable, data-driven results. He holds an MBA in BI & Data-Driven Strategy.

He was recognized as one of the Top 50 Marketing Leaders of Santa Catarina.

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Experience
15 Years
Current Role
Coordenador de marketing
Location
Brusque, Santa Catarina, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lucas cares about

Data-Driven Retail
Emphasizes using performance metrics to generate real business impact, highlighting sales growth of 128% during a Black Friday live broadcast.
Integrated Media
Manages both online and offline media teams, focusing on creating integrated strategies for national campaigns that drive sales and brand consistency.
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Career

Work history

9-2022
Coordenador de marketing
Havan
12-2020 - 9-2022
Analista de Mídia Digital Sênior
Havan
9-2017 - 12-2020
Analista de Marketing Sênior
Havan
2-2017 - 8-2017
Produção Gráfica
Havan
5-2013 - 10-2016
Supervisor comercial
Razla Textil
In the press

Media appearances

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Education
11-2021 - 10-2022
MBA
Pontifícia Universidade Católica do Rio Grande do Sul
2021 - 2021
Marketing Digital de Alta Performance
ComSchool International
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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