Lucas Kuchenbecker Ferraz

Critic
DISC Type : C

Coordenador de marketing at Havan

Brusque, Santa Catarina, Brazil

Overview

Lucas Kuchenbecker Ferraz is a marketing coordinator at Havan with over 10 years of experience connecting strategy and performance in large retail operations. He leads multidisciplinary teams in online/offline media and planning, focusing on scalable, data-driven results. He holds an MBA in BI & Data-Driven Strategy.

He was recognized as one of the Top 50 Marketing Leaders of Santa Catarina.

Personality Overview

Objective Thinker

ROI Driven

Critic

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Data-Driven Retail
Emphasizes using performance metrics to generate real business impact, highlighting sales growth of 128% during a Black Friday live broadcast.
Integrated Media
Manages both online and offline media teams, focusing on creating integrated strategies for national campaigns that drive sales and brand consistency.
Strategic Partnerships
He is proud of the strong partnership between Havan and SBT, believing that aligned values and engaged teams lead to impactful results in both audience and sales.

Media Appearances

Lucas has no verified media appearances

Work History

9-2022
Coordenador de marketing at Havan
12-2020 - 9-2022
Analista de Mídia Digital Sênior at Havan
9-2017 - 12-2020
Analista de Marketing Sênior at Havan
2-2017 - 8-2017
Produção Gráfica at Havan
5-2013 - 10-2016
Supervisor comercial at Razla Textil

Education

11-2021 - 10-2022
MBA from Pontifícia Universidade Católica do Rio Grande do Sul
2021 - 2021
Marketing Digital de Alta Performance from ComSchool International

More Information

Social Presence :

Prographics :

Exp : 15 Location : Brusque, Santa Catarina, Brazil Job Level : N/A Designation : Coordenador de marketing at Havan
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Insights For Selling To Lucas

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucas is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lucas

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lucas move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lucas take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lucas

Personality Compatibility


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