Lucinda Langton

Commander
DISC Type : D

Head of Sustainability and Packaging, M&S Food at Marks and Spencer

London, England, United Kingdom

Overview

Lucinda Langton is the Head of Sustainability and Packaging for M&S Food, leading the companys Plan A sustainability initiatives. With over 20 years of experience, including at Coca-Cola Europacific Partners, she focuses on net-zero targets, sustainable agriculture, and packaging innovation. She holds MA degrees from the University of Cambridge and the University of Chicago.

Outside of her primary role, Lucinda serves as a Non-Executive Director for the Modern Slavery Intelligence Network and Lake District Estates, a leisure and tourism business. Public records show she lives in Lincolnshire and is married to a farmer, connecting her professionally and personally to the agricultural sector.

She is a board member for Foundation Earth, an organization promoting transparent environmental scores on food products.

Personality Overview

Risk-Taker

Very Quick

Candid & Clear

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

Sustainable Farming
Oversees the M&S 'Farming with Nature' programme and actively promotes regenerative agriculture practices within the company's supply chain, as seen in her posts about 'Plan A for Farming'.
Packaging Innovation
Drives M&S's strategy to reduce plastic packaging, aiming to eliminate 1 billion units by 2027, and leads initiatives like paper-based packaging and in-store refill stations.
Net-Zero Emissions
Frequently speaks on the challenge of reducing Scope 3 emissions in the retail value chain and is committed to M&S's goal of reaching Net Zero by 2040.

Media Appearances

Lucinda has no verified media appearances

Work History

10-2021
Head of Sustainability and Packaging, M&S Food at Marks and Spencer
12-2022
Non Executive Director at Modern Slavery Intelligence Network
7-2012
Non-Executive Director at Lake District Estates
6-2018 - 10-2021
Director, Sustainable Packaging & Packaging Collection at Coca-Cola Europacific Partners
5-2016 - 6-2018
Director, EU Public Affairs, Strategic Initiatives and Insights, Coca-Cola European Partners at Coca-Cola Europacific Partners

Education

1996 - 1999
MA from University of Cambridge
1999 - 2000
MA from University of Chicago

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Sustainability and Packaging, M&S Food at Marks and Spencer
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Insights For Selling To Lucinda

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucinda is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lucinda

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lucinda move?

  • If convinced, they can reach decisions quite fast.
  • Can Lucinda take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lucinda

Personality Compatibility


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