Lucy Grove

Pioneer
DISC Type : ids

Director of Communications at The British Academy

London, England, United Kingdom

Overview

Lucy has no verified overview

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Lucy has no verified topics they care about

Media Appearances

Lucy has no verified media appearances

Work History

10-2025
Director of Communications at The British Academy
7-2023 - 9-2025
Director of Communications and Engagement at Coin Street
1-2021 - 7-2023
Head of External Affairs at National Housing Federation
12-2020 - 9-2023
Board Trustee at 1st Place
3-2020 - 2-2021
Director of Strategic Communications and Campaigns at National Housing Federation

Education

2006 - 2007
Master of Science (MSc) from Brunel University of London
2002 - 2005
Bachelor of Arts (BA) from University of Wales, Cardiff

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Communications at The British Academy
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lucy

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They are generally fast movers and can take quick decisions
  • Can Lucy take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lucy

Personality Compatibility


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