Lucy Williams - Jones

Initiator
DISC Type : Di

Director, Enterprise EMEA at Astronomer

United Kingdom

Overview

Lucy is a top-performing tech sales leader with over 25 years of experience, currently serving as Director of Enterprise for EMEA at Astronomer. She has a distinguished record of overachievement and team development, notably during her nearly seven-year tenure at Datadog, where she won multiple leadership awards.

She is a passionate advocate for gender equality in tech sales, demonstrated by co-authoring "The Female Sales Leader" and co-founding the Women of Datadog community guild. Lucy thrives on mentoring others to help them achieve their goals, believing in the importance of having fun while being successful.

Unique fact: Lucy co-authored "The Female Sales Leader, " a book aimed at empowering more women to rise into sales leadership roles within the tech industry.

Personality Overview

Conviction Driven

Confident

Impact-Oriented

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Women in Sales
Co-authored "The Female Sales Leader" and founded the Women of Datadog guild to champion gender equality and help women advance in tech sales careers.
EMEA Sales Leadership
Leads the EMEA Enterprise division for Astronomer and previously led Majors teams at Datadog, consistently exceeding quotas and earning performance awards.
Mentorship & Development
Expresses a strong passion for developing talent and helping team members achieve their goals, highlighted by a 100% promotion rate on a previous team.

Media Appearances

Lucy has no verified media appearances

Work History

1-2026
Director, Enterprise EMEA at Astronomer
3-2025
Founder & Co Author at The Female Sales Leader
1-2023 - 1-2026
Snr Director Majors - EMEA at Datadog
9-2021 - 8-2023
Co-Lead for Women of Datadog - Community Guild at Datadog
4-2021 - 1-2023
Director, Enteprise UK&I/ZA at Datadog

Education

1994 - 2000
Education details unavailable from Beaconsfield High School
Education details unavailable from Hamilton CC School

More Information

Social Presence :

Prographics :

Exp : 8 Location : United Kingdom Job Level : Mid-senior Designation : Director, Enterprise EMEA at Astronomer
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Insights For Selling To Lucy

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lucy is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Lucy

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Lucy move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Lucy take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Lucy

Personality Compatibility


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