Ludovic Rusch

Evaluator
DISC Type : scd

EMEA CSB Microsoft Partner Manager at Dell Technologies

Slovakia

Overview

Ludovic Rusch is the Business Marketing Manager for Small Businesses in France at Dell Technologies, with a background of over eight years in supply chain and customer service. He leads marketing strategy and campaign execution to drive growth in the B2B sector. He is an alumnus of IUP Commerce et Vente Grenoble.

Described by colleagues and partners as people-oriented, creative, and professional, Ludovic excels at building strong relationships. He is consistently praised for being organized, a fair partner, and a great communicator who brings new ideas to the table while fostering a relationship of trust.

He has a significant background in logistics, having managed international transport and supply chain process migrations for major companies like Henkel and Spin Master.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

B2B Marketing
He leads the B2B marketing strategy for Dell's small business segment in France, planning and executing online and offline campaigns to drive results.
Customer Experience
His career has a strong customer service focus, centered on responding to customer expectations and delivering high service levels and quality.
Supply Chain Logistics
Previously managed international transport, coordinated customer care logistics, and led supply chain team migrations at Henkel and Spin Master.

Media Appearances

Ludovic has no verified media appearances

Work History

6-2022
EMEA CSB Microsoft Partner Manager at Dell Technologies
2-2020 - 6-2023
Business Marketing Manager for Small Business (B2B) France at Dell Technologies
7-2017 - 1-2020
Go to Market Marketing Manager for Small Business (B2B) at Dell Technologies
2-2016 - 1-2017
Logistics Coordinator at Spin Master
11-2014 - 7-2015
Supply Chain Team Lead at Henkel

Education

2005 - 2006
Business Administration from IUP Commerce et Vente Grenoble
2002 - 2004
2 years after A level from IUT Technique de Commercialisation Strasbourg Sud

More Information

Social Presence :

Prographics :

Exp : 15 Location : Slovakia Job Level : Middle Designation : EMEA CSB Microsoft Partner Manager at Dell Technologies
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Insights For Selling To Ludovic

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ludovic is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Ludovic

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Ludovic move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Ludovic take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Ludovic

Personality Compatibility


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