Luisa Rody

Critic
DISC Type : C

Head of Digital BR & Latin American and the Caribbean at Diageo

Brazil

Overview

Luisa has no verified overview

Personality Overview

ROI Driven

Information Seeker

Precise

They prefer to do logical analysis and value evidence over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Luisa has no verified topics they care about

Media Appearances

Luisa has no verified media appearances

Work History

4-2025
Head of Digital BR & Latin American and the Caribbean at Diageo
3-2024 - 4-2025
Head of Culture & D2C - Brands Partnerships at Diageo
8-2022 - 3-2024
Head Data, CRM and Content - Digital at Diageo
12-2019 - 8-2022
Head of Digital - L´Oréal Brazil at L'Oréal
1-2019 - 11-2019
Digital Group Manager - CPD at L'Oréal

Education

2011 - 2012
Pós Graduação em Gestão do Entretenimento from ESPM Escola Superior de Propaganda e Marketing
2005 - 2009
Education details unavailable from Pontifícia Universidade Católica do Rio de Janeiro

More Information

Social Presence :

Prographics :

Exp : 14 Location : Brazil Job Level : Mid-senior Designation : Head of Digital BR & Latin American and the Caribbean at Diageo
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Insights For Selling To Luisa

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luisa is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Luisa

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Luisa move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Luisa take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Luisa

Personality Compatibility


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