Luiza Castro Rey

Doer
DISC Type : ds

Partner | Head of Business and Web3 at FiO Legal

Lisbon, Lisbon, Portugal

Overview

Luiza has no verified overview

Personality Overview

Results Focused

Deliberate Doer

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Luiza has no verified topics they care about

Media Appearances

Luiza has no verified media appearances

Work History

3-2023
Partner | Head of Business and Web3 at FiO Legal
6-2022
Chief Legal and Compliance Officer at NovaFin Group
5-2025
Expert Member at Blockchain WG at UNICC
1-2025
Legal and Compliance EU at BlackVogel Consulting
6-2022 - 3-2023
Independent Lawyer at Independent Legal Consultant/Counselor/Lawyer

Education

1-2026 - 3-2026
Cryptoassets and Network Analysis Tools in the Context of AML/CFT from IFB - Instituto de Formação Bancária
11-2025 - 2-2026
MICAR - The New Regulation on Crypto-Assets in Europe from IFB - Instituto de Formação Bancária

More Information

Social Presence :

Prographics :

Exp : 13 Location : Lisbon, Lisbon, Portugal Job Level : Mid-senior Designation : Partner | Head of Business and Web3 at FiO Legal
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Insights For Selling To Luiza

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luiza is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Luiza

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Luiza move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Luiza take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Luiza

Personality Compatibility


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