Luka Babic

Trailblazer
DISC Type : ID

VP of Product, People Analytics at Culture Amp

Serbia

Overview

Luka is the VP of Product at Culture Amp, following its acquisition of his company, Orgnostic, where he was co-founder and CEO. He is an expert in people analytics, focusing on making data-informed HR practices accessible. A Harvard graduate, Luka has been recognized as an award-winning CHRO and described as very intelligent.

He has a deep-rooted interest in the intersection of psychology and business. This passion led him to co-found and direct an innovative undergraduate program in Serbia integrating these two fields. He has also co-authored academic publications on topics related to cognitive psychology.

Unique fact: Luka pioneered Serbias first undergraduate program that combines psychology, economics, business, and management.

Personality Overview

Assertive

Values Relationships

Informal

They are not against taking risks and can make tough decisions when required.
  They will fight for you if they come to believe in you. They are more likely to accept new and exciting technologies.

Topics They Care About

People Analytics
His professional mission is to democratize people analytics, making data-driven HR and management accessible for all organizations.
Employee Lifetime Value
He calls the ELTV concept his "go-to mental model in HR, " viewing it as a core framework for quantifying the value of people strategies.
Psychology in Business
Co-founded a university program integrating psychology and business, reflecting a core belief in applying psychological principles to the workplace.

Media Appearances

Luka has no verified media appearances

Work History

6-2024
VP of Product, People Analytics at Culture Amp
10-2020
Co-Founder and Program Director, Psychology and Business Studies at FEFA Faculty
1-2019
CEO, Co-Founder at Orgnostic
11-2014 - 1-2019
Head of People Operations at Infobip
2-2013 - 11-2014
Human Resources Manager at Infobip

Education

2008 - 2012
Bachelor of Arts (B.A.) from Harvard University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Serbia Job Level : Senior Designation : VP of Product, People Analytics at Culture Amp
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Insights For Selling To Luka

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luka is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Luka

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Luka move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Luka take some risk or not?

  • If necessary, they will be ready to take risks.

You And Luka

Personality Compatibility


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