Luka Babic in

Luka Babic

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VP of Product, People Analytics at Culture Amp
📍 Serbia

Luka is the VP of Product at Culture Amp, following its acquisition of his company, Orgnostic, where he was co-founder and CEO. He is an expert in people analytics, focusing on making data-informed HR practices accessible. A Harvard graduate, Luka has been recognized as an award-winning CHRO and described as very intelligent.

He has a deep-rooted interest in the intersection of psychology and business. This passion led him to co-found and direct an innovative undergraduate program in Serbia integrating these two fields. He has also co-authored academic publications on topics related to cognitive psychology.

Unique fact: Luka pioneered Serbias first undergraduate program that combines psychology, economics, business, and management.

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Experience
15 Years
Current Role
VP of Product, People Analytics
Job Level
Senior
Location
Serbia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Luka cares about

People Analytics
His professional mission is to democratize people analytics, making data-driven HR and management accessible for all organizations.
Employee Lifetime Value
He calls the ELTV concept his "go-to mental model in HR, " viewing it as a core framework for quantifying the value of people strategies.
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Career

Work history

6-2024
VP of Product, People Analytics
Culture Amp
10-2020
Co-Founder and Program Director, Psychology and Business Studies
FEFA Faculty
1-2019
CEO, Co-Founder
Orgnostic
11-2014 - 1-2019
Head of People Operations
Infobip
2-2013 - 11-2014
Human Resources Manager
Infobip
In the press

Media appearances

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Education
2008 - 2012
Bachelor of Arts (B.A.)
Harvard University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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