Luke Barratt

Wildcard
DISC Type : ics

Senior investigative reporter at SourceMaterial

Greater London, England, United Kingdom

Overview

Luke has no verified overview

Personality Overview

Curious But Skeptical

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Luke has no verified topics they care about

Media Appearances

Luke has no verified media appearances

Work History

11-2025
Senior investigative reporter at SourceMaterial
9-2020 - 11-2025
Investigative Reporter at SourceMaterial
9-2019 - 8-2020
Climate Emergency Investigations Reporter at Greenpeace Unearthed
6-2017 - 9-2019
Business reporter at Inside Housing
2-2017 - 5-2017
Elections reporter at Press Association

Education

2016 - 2017
MA Interactive Journalism from City St George’s, University of London
2012 - 2016
Classics from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 9 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Senior investigative reporter at SourceMaterial
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Luke

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Luke take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Luke

Personality Compatibility


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