Luke Herlihy

Examiner
DISC Type : cs

Marketing Manager at WOBI

New York, New York, United States

Overview

Luke Herlihy is the Marketing Manager for WOBI USA, focusing on the World Business Forum in New York. He has been with the company since January 2023 and is actively involved in organizing and promoting exclusive networking events for WOBI members. He holds a Bachelors Degree from Towson University.

Beyond his marketing career, Luke has a background in literary arts, having served as the Editor in Chief for Towson Universitys award-winning literary journal, Grub Street. This experience highlights his strong writing and editorial skills, cultivated during his time at the university.

He once managed operations for a surf club, showcasing a unique blend of marketing, editorial, and recreational management experience.

Personality Overview

Status Quo Seeker

Late Adopter

Process Oriented

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Business Networking
He actively hosts and promotes WOBI networking events, such as 'Leading from the Jumpseat, ' to help members connect, share, and grow.
Leadership Principles
Promotes events with leadership experts like Peter Docker and shares insights from WOBI's CEO on setting a strong vision and team tone.
Event Marketing
[Predicted] As a Marketing Manager for the World Business Forum, his core focus is attracting attendees and promoting high-profile business events.

Media Appearances

Luke has no verified media appearances

Work History

3-2022
Marketing Manager at WOBI
6-2016 - 3-2022
Sales And Marketing Specialist at Consider the consumer
2014 - 2015
Editor in Chief at Grub Street Literary Journal
5-2012 - 8-2014
Operations Manager at Breezy Point Surf Club

Education

2011 - 2015
Bachelor's Degree from Towson University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York, New York, United States Job Level : Middle Designation : Marketing Manager at WOBI
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Luke

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Luke take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Luke

Personality Compatibility


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