Luke Massey

Editor
DISC Type : SC

Chief Business Technology Officer at American AgCredit

Parker, Colorado, United States

Overview

Luke Massey is the Chief Business Technology Officer at American AgCredit, guiding the companys technology and digital strategy to enhance customer experiences. With a career spanning the Farm Credit System, including senior roles at CoBank, he has a proven track record of integrating technology with business processes. He holds a Bachelor of Science from Miami University.

Personality Overview

Slow Buyer

Skeptic

Objective Thinker

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Digital Transformation
Leads strategic efforts to ensure technology solutions support a seamless customer experience, including evaluating and implementing emerging technologies.
Business & Tech Integration
Focuses on integrating technology and processes through collaboration with business leaders to deliver results and provide value.
Customer Enablement
Previously held the role of Head of Customer Enablement, indicating a strong background in leveraging technology to empower clients.

Media Appearances

Luke has no verified media appearances

Work History

10-2024
Chief Business Technology Officer at American AgCredit
11-2022 - 11-2024
Executive Head of Business Technology at American AgCredit
4-2021 - 11-2022
Head of Customer Enablement at American AgCredit
12-2016 - 5-2019
Vice President - Information Technology at CoBank
1-2015 - 12-2016
Director - Enterprise Solutions and Services at CoBank

Education

1997 - 2001
Bachelors of Science from Miami University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Parker, Colorado, United States Job Level : Leadership Designation : Chief Business Technology Officer at American AgCredit
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Insights For Selling To Luke

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • When following up with them, expect slowness; use questions to engage them, preferably over email.

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Luke is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Luke

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Luke move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Luke take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Luke

Personality Compatibility


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