Lydia Birgani-Nia

Judge
DISC Type : Dc

Freelance Brand Consultant + Strategist at Freelance | Self-Employed

London, England, United Kingdom

Overview

Lydia is a London-based Welsh/Iranian brand consultant with over 10 years of experience in the UK and UAE. She provides strategic solutions at the intersection of fashion, sports, tech, and culture, and holds a First Class Honours BA in Fashion Business.

As a passionate advocate for womens sports, Lydia plays football for the grassroots team Baes FC. Having lived in Abu Dhabi for 18 years, she maintains strong ties to the region and its innovation scene. Outside of work, her interests include Muay Thai and gaming.

She is currently building a new venture aimed at bridging the gap between women’s sport and the creative support it deserves.

Personality Overview

Fast But Wary

Objective Thinker

Demanding

They do not care very much about building rapport or relationships.  They put a lot of effort into ensuring personal success. They respond better to strong and respectful interactions.

Topics They Care About

Women's Sports
Actively building a venture to elevate women's sports and plays grassroots football, combining personal passion with her professional focus on brand partnerships.
Digital Innovation
Her experience at the Institute of Digital Fashion and current consultancy focuses on helping brands navigate evolving digital landscapes, including AI, AR, and Web3.
Brand Partnerships
A core part of her freelance work is developing strategic partnerships for brands, connecting them with key cultural moments and modern audiences.

Media Appearances

Lydia has no verified media appearances

Work History

7-2024
Freelance Brand Consultant + Strategist at Freelance | Self-Employed
1-2023 - 6-2024
Head of Business Development & Partnerships at Institute of Digital Fashion
12-2020 - 1-2023
Head of Marketing & Communications at Institute of Digital Fashion
10-2017 - 11-2019
Head of Marketing at DASHING TWEEDS LIMITED
8-2012 - 3-2019
Co-Founder & CEO of The Fashion Hub at Self-employed

Education

2015 - 2018
BA Fashion Business - First Class Honours from Istituto Marangoni
1999 - 2014
High School from The British School Al Khubairat in Abu Dhabi, UAE

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Junior Designation : Freelance Brand Consultant + Strategist at Freelance | Self-Employed
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lydia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • If convinced, they can reach decisions quite fast.
  • Can Lydia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Lydia

Personality Compatibility


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