Lydia Birgani-Nia in

Lydia Birgani-Nia

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Freelance Brand Consultant + Strategist at Freelance | Self-Employed
📍 London, England, United Kingdom

Lydia is a London-based Welsh/Iranian brand consultant with over 10 years of experience in the UK and UAE. She provides strategic solutions at the intersection of fashion, sports, tech, and culture, and holds a First Class Honours BA in Fashion Business.

As a passionate advocate for womens sports, Lydia plays football for the grassroots team Baes FC. Having lived in Abu Dhabi for 18 years, she maintains strong ties to the region and its innovation scene. Outside of work, her interests include Muay Thai and gaming.

She is currently building a new venture aimed at bridging the gap between women’s sport and the creative support it deserves.

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Experience
10 Years
Current Role
Freelance Brand Consultant + Strategist
Job Level
Junior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Lydia cares about

Women's Sports
Actively building a venture to elevate women's sports and plays grassroots football, combining personal passion with her professional focus on brand partnerships.
Digital Innovation
Her experience at the Institute of Digital Fashion and current consultancy focuses on helping brands navigate evolving digital landscapes, including AI, AR, and Web3.
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Career

Work history

7-2024
Freelance Brand Consultant + Strategist
Freelance | Self-Employed
1-2023 - 6-2024
Head of Business Development & Partnerships
Institute of Digital Fashion
12-2020 - 1-2023
Head of Marketing & Communications
Institute of Digital Fashion
10-2017 - 11-2019
Head of Marketing
DASHING TWEEDS LIMITED
8-2012 - 3-2019
Co-Founder & CEO of The Fashion Hub
Self-employed
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2018
BA Fashion Business - First Class Honours
Istituto Marangoni
1999 - 2014
High School
The British School Al Khubairat in Abu Dhabi, UAE
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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