Lydia Kidd

Enigma
DISC Type : cid

Senior Director, Brand at SHRM

Washington, District of Columbia, United States

Overview

Lydia has no verified overview

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Lydia has no verified topics they care about

Media Appearances

Lydia has no verified media appearances

Work History

8-2023
Senior Director, Brand at SHRM
9-2020 - 4-2023
Vice President, CPG at Ketchum
10-2018 - 9-2020
Associate Director at BRG Communications
1-2017 - 10-2018
Managing Supervisor at FleishmanHillard
9-2014 - 1-2017
Senior Manager, Marketing and Communications at Hyatt Hotels Corporation

Education

2010 - 2011
Master’s Degree from Georgetown University
2006 - 2009
Bachelor’s Degree from The George Washington University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Senior Director, Brand at SHRM
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lydia

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Lydia take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Lydia

Personality Compatibility


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