Lydia Rhoads (Swan)

Trailblazer
DISC Type : DI

Senior Director, Sales & Marketing Americas at Mitsubishi Chemical America

Middletown, Ohio, United States

Overview

Lydia is a Senior Director of Sales & Marketing for the Americas at Mitsubishi Chemical America. She is an expert in driving revenue growth, developing high-performing teams, and managing sales operations. She holds a Bachelor of Arts from the University of Bridgeport and a certification in M&A Strategies from The Wharton School.

Lydia is a strong advocate for advancing diversity and collaboration, proudly sponsoring events that bring together women leaders and innovators. She is passionate about supporting women in business and fostering a culture of inclusion and engagement within her teams and the broader industry.

She holds a unique certification in "Understanding the Brain: Using Neuroscience to Deliver Better Business Results. "

Personality Overview

Charismatic

Friendly But Fast

Informal

They are charming and have the ability to align others behind their decisions.  They respond better to a combination of speed and relationship. They will bat for you if they come to believe in you.

Topics They Care About

Women in Leadership
Actively promotes and sponsors events for women leaders, such as the Inforum Mobility NEXT and the Pennsylvania Conference for Women, to advance diversity and collaboration.
Automotive Innovation
Engaged in the future of mobility and automotive materials, highlighted by her team's participation in the TPO Automotive Engineered Polyolefins Conference.
M&A Strategies
Recently obtained a certification in M&A and Corporate Development Strategies from The Wharton School, indicating a focus on high-level business growth.

Media Appearances

Lydia has no verified media appearances

Work History

8-2023
Senior Director, Sales & Marketing Americas at Mitsubishi Chemical America
8-2023
Regional Commercial Director, Amercias at Envalior
Sales Director, Special Industries (at DSM) at Envalior
Director of Sales & Marketing at Holland Colours
Vice President of Sales & Marketing at SEKISUI SPI

Education

Bachelor of Arts - BA from University of Bridgeport

More Information

Social Presence :

Prographics :

Exp : 2 Location : Middletown, Ohio, United States Job Level : Senior Designation : Senior Director, Sales & Marketing Americas at Mitsubishi Chemical America
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Insights For Selling To Lydia

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Avoid unnecessary negativity or slowness
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lydia is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lydia

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Lydia move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lydia take some risk or not?

  • They can take risks if necessary.

You And Lydia

Personality Compatibility


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