Maddie Armitage

Pioneer
DISC Type : isd

Chief Product Officer, Digital, Data & AI Products, Platforms & Solutions at BT Group

London, England, United Kingdom

Overview

Maddie has no verified overview

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Maddie has no verified topics they care about

Media Appearances

Maddie has no verified media appearances

Work History

5-2024
Chief Product Officer, Digital, Data & AI Products, Platforms & Solutions at BT Group
10-2018 - 5-2024
Chief Data & Digital Product Officer, Dentsu International / CEO D2D Ltd at dentsu international
7-2016 - 10-2018
Director of Digital Products & Operations at EE
1-2015 - 7-2016
Chief Product Officer, Head of Digital Transformation at British Gas
8-2013 - 1-2015
Global Head of Digital Commerce & Service at Rackspace, the #1 managed cloud company

Education

Maddie has no verified education history

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Product Officer, Digital, Data & AI Products, Platforms & Solutions at BT Group
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Insights For Selling To Maddie

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Maddie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Maddie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Maddie move?

  • They are generally fast movers and can take quick decisions
  • Can Maddie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Maddie

Personality Compatibility


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