Madison Cooke

Questioner
DISC Type : c

Adjunct Professor at The George Washington University

Washington, District of Columbia, United States

Overview

Madison Cooke is a Senior Manager at Accenture with over a decade of experience leading large-scale transformations and change management initiatives for Fortune 500 companies. She also serves as an Adjunct Professor at The George Washington University. Colleagues and clients describe her as hardworking, dedicated, and enthusiastic.

Outside of her corporate and academic roles, Madison has a background in journalism, having previously written a bi-monthly column for her local newspaper in South Carolina. She wrote about her personal experiences as a student living and studying in Washington, D. C.

Unique fact: Her undergraduate senior thesis was selected as a top paper at the Theodore H. Clevenger, Jr. Undergraduate Honors Conference, a national academic event.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Change Management
Her entire career at Accenture and her Master's degree focus on driving change, talent development, and organizational strategy for global IT transformations.
Generative AI Adoption
She has experience helping organizations implement new technologies, including Generative AI, and holds a related certification.
Effective Storytelling
She has posted publicly that she believes "Effective Storytelling is the essential to employee engagement and lasting change. "

Media Appearances

Madison has no verified media appearances

Work History

1-2025
Adjunct Professor at The George Washington University
12-2020
Senior Manager at Accenture
11-2017 - 12-2020
Talent & Organization Manager at Accenture
11-2015 - 11-2017
Talent & Organization Consultant at Accenture
6-2008 - 3-2013
Blythewood Leader Columnist at Blythewood Leader Newspaper

Education

2020 - 2020
Certificate from Cornell University
2016 - 2017
Master's degree from Colorado State University Global

More Information

Social Presence :

Prographics :

Exp : 13 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Adjunct Professor at The George Washington University
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Insights For Selling To Madison

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Madison is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Madison

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Madison move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Madison take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Madison

Personality Compatibility


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