Kristen Lilly

Wildcard
DISC Type : sci

Head of Brand at ClearBank

London, England, United Kingdom

Overview

Kristen is a commercially-minded marketing leader with over 12 years of experience in the fintech and banking sectors. As Head of Brand at ClearBank, she specializes in B2B marketing, strategic planning, and leading multi-channel campaigns. Colleagues describe her as proactive, organized, and creative.

Outside of her professional life, Kristen has a strong creative and active side. She enjoys a diverse range of hobbies including cycling, ceramics, cooking, and photography. She also has a passion for travelling and exploring new places.

Kristen has a uniquely varied background, having applied her marketing skills across a global professional services firm, a start-up, and a not-for-profit.

Personality Overview

Friendly But Slow

Requires Proof

Curious But Skeptical

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Fintech Branding
As Head of Brand, she leads ClearBank's brand strategy and was deeply involved in a major, successful rebranding project to create a bolder market identity.
B2B Marketing
Her entire career is focused on B2B marketing, developing strategic plans, content, and campaigns to drive lead performance in the fintech and banking space.
Creative Collaboration
Values working closely with creative partners and agencies that think differently, emphasizing a transparent, collaborative process to achieve shared goals.

Media Appearances

Kristen has no verified media appearances

Work History

11-2025
Head of Brand at ClearBank
1-2024
Marketing Lead at ClearBank
8-2021 - 2-2024
Marketing Manager at ClearBank
10-2020 - 7-2021
Senior Partner Marketing Manager at Kriya (Formerly MarketFinance)
7-2019 - 10-2020
Marketing Campaign Manager at Kriya (Formerly MarketFinance)

Education

2010 - 2014
Bachelor of Commerce Honours Program (B.Com.) from University of Guelph
2024 - 2024
Managing Projects and People from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand at ClearBank
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Insights For Selling To Kristen

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kristen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Kristen

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Kristen move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Kristen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Kristen

Personality Compatibility


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