Kristen Lilly in

Kristen Lilly

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Head of Brand at ClearBank
📍 London, England, United Kingdom

Kristen is a commercially-minded marketing leader with over 12 years of experience in the fintech and banking sectors. As Head of Brand at ClearBank, she specializes in B2B marketing, strategic planning, and leading multi-channel campaigns. Colleagues describe her as proactive, organized, and creative.

Outside of her professional life, Kristen has a strong creative and active side. She enjoys a diverse range of hobbies including cycling, ceramics, cooking, and photography. She also has a passion for travelling and exploring new places.

Kristen has a uniquely varied background, having applied her marketing skills across a global professional services firm, a start-up, and a not-for-profit.

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Experience
9 Years
Current Role
Head of Brand
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Kristen cares about

Fintech Branding
As Head of Brand, she leads ClearBank's brand strategy and was deeply involved in a major, successful rebranding project to create a bolder market identity.
B2B Marketing
Her entire career is focused on B2B marketing, developing strategic plans, content, and campaigns to drive lead performance in the fintech and banking space.
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Career

Work history

11-2025
Head of Brand
ClearBank
1-2024
Marketing Lead
ClearBank
8-2021 - 2-2024
Marketing Manager
ClearBank
10-2020 - 7-2021
Senior Partner Marketing Manager
Kriya (Formerly MarketFinance)
7-2019 - 10-2020
Marketing Campaign Manager
Kriya (Formerly MarketFinance)
In the press

Media appearances

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Education
2010 - 2014
Bachelor of Commerce Honours Program (B.Com.)
University of Guelph
2024 - 2024
Managing Projects and People
CIM | The Chartered Institute of Marketing
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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