Magdalena Zerne

Commander
DISC Type : D

Head of Marketing & Corporate Relations Compliance at Ericsson

Greater Stockholm Metropolitan Area, Sweden

Overview

Magdalena has no verified overview

Personality Overview

Decisive

Impact-Driven

Strong-Willed

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Magdalena has no verified topics they care about

Media Appearances

Magdalena has no verified media appearances

Work History

3-2024
Head of Marketing & Corporate Relations Compliance at Ericsson
7-2016 - 2-2024
Vice President Marketing & Communications Excellence and Common Services at Ericsson
1-2015 - 6-2016
Vice President Marketing & Communications Excellence at Ericsson
Director Product Management at Ericsson
Manager Portfolio & Business Development at Ericsson

Education

2025 - 2025
AI for Business Leaders from Massachusetts Institute of Technology
2015 - 2015
Ericsson Executive from Stanford University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Stockholm Metropolitan Area, Sweden Job Level : Mid-senior Designation : Head of Marketing & Corporate Relations Compliance at Ericsson
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Insights For Selling To Magdalena

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Magdalena is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Magdalena

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Magdalena move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Magdalena take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Magdalena

Personality Compatibility


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