Malin G. in

Malin G.

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Marketing Director, Nordics at JDE Peet's
📍 Copenhagen, Capital Region of Denmark, Denmark

Malin Gardeström is a brand marketing executive with extensive experience leading global brand strategies for companies like JDE Peets, SAS, and Carlsberg. She specializes in business transformation, commercial growth, and building high-performing marketing organizations. People who have worked with her describe her as creative, dedicated, and well-organized, with a strong understanding of consumer communication.

Recently, Malin authored a personal book, "MOR, SOLO, " detailing her journey into single motherhood. She is also a passionate advocate for womens empowerment, encouraging women to be less self-critical and to confidently take up more space in their personal and professional lives.

She was recognized as one of the Top 50 business talents in Denmark by Jyllands-Posten Finans.

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Experience
22 Years
Current Role
Marketing Director, Nordics
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
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Priorities

Topics Malin cares about

Global Brand Strategy
Has led corporate and global brand strategies at major international companies like SAS, Carlsberg, and Lagkagehuset, focusing on international growth and market expansion.
Commercial Growth
Her roles consistently focus on turning brand strategy and creative momentum into tangible demand, commercial impact, and overall business growth.
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Career

Work history

9-2024 - 11-2025
Marketing Director, Nordics
JDE Peet's
12-2020 - 9-2024
Group Director of Brand Marketing
Lagkagehuset
10-2019 - 12-2020
VP Marketing
SAS - Scandinavian Airlines
2-2019 - 9-2019
Head of Brand Strategy
SAS - Scandinavian Airlines
10-2017 - 1-2019
Regional Director
Carlsberg Group
In the press

Media appearances

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Education
2006 - 2008
MSc
Copenhagen Business School
2007 - 2007
MBA
University of Cape Town
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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