Malin G.

Judge
DISC Type : Dc

Marketing Director, Nordics at JDE Peet's

Copenhagen, Capital Region of Denmark, Denmark

Overview

Malin Gardeström is a brand marketing executive with extensive experience leading global brand strategies for companies like JDE Peets, SAS, and Carlsberg. She specializes in business transformation, commercial growth, and building high-performing marketing organizations. People who have worked with her describe her as creative, dedicated, and well-organized, with a strong understanding of consumer communication.

Recently, Malin authored a personal book, "MOR, SOLO, " detailing her journey into single motherhood. She is also a passionate advocate for womens empowerment, encouraging women to be less self-critical and to confidently take up more space in their personal and professional lives.

She was recognized as one of the Top 50 business talents in Denmark by Jyllands-Posten Finans.

Personality Overview

Fast But Wary

Quality Focused

Demanding

They are not always relationship oriented.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Global Brand Strategy
Has led corporate and global brand strategies at major international companies like SAS, Carlsberg, and Lagkagehuset, focusing on international growth and market expansion.
Commercial Growth
Her roles consistently focus on turning brand strategy and creative momentum into tangible demand, commercial impact, and overall business growth.
Solo Motherhood
She recently wrote and published a personal book titled "MOR, SOLO" about her decision and journey to become a mother on her own.

Media Appearances

Malin has no verified media appearances

Work History

9-2024 - 11-2025
Marketing Director, Nordics at JDE Peet's
12-2020 - 9-2024
Group Director of Brand Marketing at Lagkagehuset
10-2019 - 12-2020
VP Marketing at SAS - Scandinavian Airlines
2-2019 - 9-2019
Head of Brand Strategy at SAS - Scandinavian Airlines
10-2017 - 1-2019
Regional Director at Carlsberg Group

Education

2006 - 2008
MSc from Copenhagen Business School
2007 - 2007
MBA from University of Cape Town

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Marketing Director, Nordics at JDE Peet's
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Insights For Selling To Malin

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Malin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Malin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Malin move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Malin take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Malin

Personality Compatibility


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