Marcel Kleiner in

Marcel Kleiner

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Global Head of Brand, Strategy, Design & Client Insights - Sr. Director at Saxo Bank
📍 Copenhagen, Capital Region of Denmark, Denmark

Marcel Kleiner is the Senior Director and Head of Brand, Strategy, Design & Client Insights at Saxo Bank. Described by colleagues as an "exceptional" and "outstanding" leader, he has extensive experience in brand development and go-to-market strategy, managing budgets over €30M. He holds a Masters degree from the University of Cincinnati.

During his time at the University of Cincinnati, Marcel was a student-athlete on the varsity swimming team. His career has also had a strong international focus, including a study abroad program in Beijing and professional roles that involved relocating to Geneva.

He was part of the team at Saxo Bank that won a Platinum Muse Creative Award in 2018 for their TV ad campaign.

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Experience
17 Years
Current Role
Global Head of Brand, Strategy, Design & Client Insights - Sr. Director
Job Level
Senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Marcel cares about

Global Brand Strategy
He has led brand repositioning and strategy for major international companies including Saxo Bank, Maersk Line, and Bang & Olufsen.
Go-to-Market Execution
A core responsibility in his career, he has experience owning GTM plans, managing the full funnel, and optimizing for acquisition, engagement, and retention.
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Career

Work history

9-2025
Global Head of Brand, Strategy, Design & Client Insights - Sr. Director
Saxo Bank
8-2023 - 9-2025
Global Head of Marketing, Sr. Director
Saxo Bank
1-2020 - 8-2023
Global Head of Go-To-Market, Sr. Director
Saxo Bank
7-2019 - 1-2020
Head of Brand and Content Marketing
Saxo Bank
3-2018 - 7-2019
Head of Brand
Saxo Bank
In the press

Media appearances

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Education
2007 - 2008
Master's Degree (MsBA)
University of Cincinnati Carl H. Lindner College of Business
2007 - 2007
Study Abroad Program University of Cincinnati (BBA-International Business)
Beijing Jiaotong University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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