Marcel Kleiner

Pioneer
DISC Type : DIS

Global Head of Brand, Strategy, Design & Client Insights - Sr. Director at Saxo Bank

Copenhagen, Capital Region of Denmark, Denmark

Overview

Marcel Kleiner is the Senior Director and Head of Brand, Strategy, Design & Client Insights at Saxo Bank. Described by colleagues as an "exceptional" and "outstanding" leader, he has extensive experience in brand development and go-to-market strategy, managing budgets over €30M. He holds a Masters degree from the University of Cincinnati.

During his time at the University of Cincinnati, Marcel was a student-athlete on the varsity swimming team. His career has also had a strong international focus, including a study abroad program in Beijing and professional roles that involved relocating to Geneva.

He was part of the team at Saxo Bank that won a Platinum Muse Creative Award in 2018 for their TV ad campaign.

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Global Brand Strategy
He has led brand repositioning and strategy for major international companies including Saxo Bank, Maersk Line, and Bang & Olufsen.
Go-to-Market Execution
A core responsibility in his career, he has experience owning GTM plans, managing the full funnel, and optimizing for acquisition, engagement, and retention.
In-house Creative
He has spoken on podcasts about his experience growing and managing Saxo Bank's hybrid in-house creative agency model, from a small team to a full-service internal group.

Media Appearances

Marcel has no verified media appearances

Work History

9-2025
Global Head of Brand, Strategy, Design & Client Insights - Sr. Director at Saxo Bank
8-2023 - 9-2025
Global Head of Marketing, Sr. Director at Saxo Bank
1-2020 - 8-2023
Global Head of Go-To-Market, Sr. Director at Saxo Bank
7-2019 - 1-2020
Head of Brand and Content Marketing at Saxo Bank
3-2018 - 7-2019
Head of Brand at Saxo Bank

Education

2007 - 2008
Master's Degree (MsBA) from University of Cincinnati Carl H. Lindner College of Business
2007 - 2007
Study Abroad Program University of Cincinnati (BBA-International Business) from Beijing Jiaotong University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Senior Designation : Global Head of Brand, Strategy, Design & Client Insights - Sr. Director at Saxo Bank
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Insights For Selling To Marcel

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • During followups, use calls or text if needed, they should be fine
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcel is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Marcel

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Marcel move?

  • They are generally fast movers and can take quick decisions
  • Can Marcel take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Marcel

Personality Compatibility


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