Marcela Zonis

Questioner
DISC Type : c

Director Inter Shop at Inter

São Paulo, Brazil

Overview

Marcela Zonis is the Director of Inter Shop, the marketplace division of Inter. With an MBA from INSEAD, she has been instrumental in the platforms growth, transforming it into a major e-commerce player. Colleagues describe her as a brilliant and determined leader with a strong strategic vision, known for being firm and consistent.

Outside of her primary role, Marcela serves as a Board Member for TRILHA Cervejaria, indicating a passion for the craft beer industry. Her past work with the UN Principles for Responsible Investment and interest in the UN Environment Programme suggest a commitment to sustainability and ethical business practices.

She successfully built Inters marketplace from a mere concept to a business that generated R$12 billion in sales within four years.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Marketplace Growth
She launched and scaled Inter Shop, Inter's marketplace, from an idea into a multi-billion dollar sales platform, demonstrating deep expertise in e-commerce strategy and execution.
Financial Super Apps
She is a key figure in developing Inter's strategy to integrate financial services with a robust non-financial marketplace, creating a comprehensive "super app" for customers.
Entrepreneurship Ecosystems
Her previous role as a Director at Endeavor Brasil involved research and advocacy to support and accelerate the growth of high-impact entrepreneurs.

Media Appearances

Marcela has no verified media appearances

Work History

6-2022
Director Inter Shop at Inter
8-2019 - 6-2022
Head of Product & Business - Marketplace at Inter
4-2016 - 5-2019
Director of Institutional Relations, Research & Advocacy at Endeavor Brasil
1-2016 - 12-2021
Board Member at TRILHA Cervejaria
10-2015 - 4-2016
Regional Director, Latin America at Instructure

Education

2013 - 2013
Master of Business Administration (MBA) from INSEAD
2003 - 2007
Bachelor of Business Administration (BBA) from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Director Inter Shop at Inter
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Insights For Selling To Marcela

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcela is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marcela

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marcela move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marcela take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Marcela

Personality Compatibility


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