Marcelo Albino

Sharpshooter
DISC Type : DC

Head of Denza Products & Business Development at BYD Auto Brasil

São Paulo, Brazil

Overview

Marcelo Albino is a seasoned automotive executive with over 27 years of global experience at companies like BYD, Nissan, and Toyota. He specializes in product strategy, pricing, and marketing for international markets. He currently leads product and business development for the Denza electric vehicle brand in Brazil.

Colleagues describe him as a dedicated, honest, and passionate car lover with a focus on continuous improvement. He has a deep interest in understanding the habits and motivations that shape customer behavior. He took a sabbatical to pursue a Masters degree in Madrid, reflecting his commitment to learning.

He has won multiple "Resale Value Awards" for the Toyota Corolla, highlighting his success in product positioning and strategy.

Personality Overview

Fast But Analytical

Thorough Evaluator

Precise But Practical

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They respond well to strong and respectful communication.

Topics They Care About

Electric Vehicle Strategy
Currently leads product strategy for the Denza EV brand at BYD and actively posts about new electric models, indicating a strong focus on the future of automotive.
Product Lifecycle Management
His roles at BYD and Nissan involve managing the entire product lifecycle, from creation and marketing to renewal, with a focus on profitability and market share.
Global Automotive Markets
Possesses extensive international experience managing product strategies in diverse markets, including China, Germany, Japan, and Latin America.

Media Appearances

Marcelo has no verified media appearances

Work History

5-2025
Head of Denza Products & Business Development at BYD Auto Brasil
4-2024
Product Project Manager at BYD Auto Brasil
7-2021 - 4-2024
Nissan Brand Senior Manager at Nissan Motor Corporation
12-2019 - 7-2021
Sr. Product & Marketing Manager (CMM) at Nissan Motor Corporation
2-2019 - 12-2019
Study break at Sabbatical

Education

2019 - 2021
Master's degree from IMF Smart Education
2019 - 2021
Master's degree from Universidad Camilo José Cela

More Information

Social Presence :

Prographics :

Exp : N/A Location : São Paulo, Brazil Job Level : N/A Designation : Head of Denza Products & Business Development at BYD Auto Brasil
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Marcelo

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Marcelo take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Marcelo

Personality Compatibility


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