Marcelo Albino in

Marcelo Albino

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Head of Denza Products & Business Development at BYD Auto Brasil
📍 São Paulo, Brazil

Marcelo Albino is a seasoned automotive executive with over 27 years of global experience at companies like BYD, Nissan, and Toyota. He specializes in product strategy, pricing, and marketing for international markets. He currently leads product and business development for the Denza electric vehicle brand in Brazil.

Colleagues describe him as a dedicated, honest, and passionate car lover with a focus on continuous improvement. He has a deep interest in understanding the habits and motivations that shape customer behavior. He took a sabbatical to pursue a Masters degree in Madrid, reflecting his commitment to learning.

He has won multiple "Resale Value Awards" for the Toyota Corolla, highlighting his success in product positioning and strategy.

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Current Role
Head of Denza Products & Business Development
Location
São Paulo, Brazil
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Marcelo cares about

Electric Vehicle Strategy
Currently leads product strategy for the Denza EV brand at BYD and actively posts about new electric models, indicating a strong focus on the future of automotive.
Product Lifecycle Management
His roles at BYD and Nissan involve managing the entire product lifecycle, from creation and marketing to renewal, with a focus on profitability and market share.
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Career

Work history

5-2025
Head of Denza Products & Business Development
BYD Auto Brasil
4-2024
Product Project Manager
BYD Auto Brasil
7-2021 - 4-2024
Nissan Brand Senior Manager
Nissan Motor Corporation
12-2019 - 7-2021
Sr. Product & Marketing Manager (CMM)
Nissan Motor Corporation
2-2019 - 12-2019
Study break
Sabbatical
In the press

Media appearances

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Education
2019 - 2021
Master's degree
IMF Smart Education
2019 - 2021
Master's degree
Universidad Camilo José Cela
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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