Marco Muto

Questioner
DISC Type : c

Senior Director, Corporate Development and Strategy at N-able

Greater Philadelphia, United States

Overview

Marco Muto is the SVP of Strategy and Corporate Development at KnowBe4, where he focuses on M&A and strategic partnerships. A graduate of Drexel University, he is a two-time founder whose cybersecurity company, Trusted Metrics, was acquired by SolarWinds. Colleagues describe him as dedicated, a leader, and possessing strong technical aptitude.

His entrepreneurial background includes developing technology for the public safety sector, including mobile applications for emergency management, law enforcement, and fire/rescue services. This experience highlights a foundational interest in creating technology that serves critical community functions and ensures public well-being.

He has successfully founded two technology companies, Rebellion Technologies and Trusted Metrics, both of which were acquired.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Human Risk Management
He champions this as the core of KnowBe4's mission, emphasizing AI-driven training to help employees and AI agents make smarter security decisions.
M&A and Strategy
His career at KnowBe4, N-able, and SolarWinds has centered on leading mergers, acquisitions, and corporate strategy to drive growth and market expansion.
Cybersecurity Entrepreneurship
He co-founded and served as COO of Trusted Metrics, a cybersecurity software firm that developed a cloud-based monitoring solution before its acquisition by SolarWinds.

Media Appearances

Marco has no verified media appearances

Work History

7-2021
Senior Director, Corporate Development and Strategy at N-able
7-2018 - 7-2021
Director, Business Development at SolarWinds MSP
1-2013 - 7-2018
Cofounder & COO at Trusted Metrics, Inc
3-2002 - 1-2013
Founder at Rebellion Technologies, LLC
4-2006 - 9-2010
Business Development Manager at Eaton

Education

1999 - 2004
BS from Drexel University's LeBow College of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Philadelphia, United States Job Level : Senior Designation : Senior Director, Corporate Development and Strategy at N-able
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Insights For Selling To Marco

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marco is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Marco

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marco move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Marco take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Marco

Personality Compatibility


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