Marcos Paulo Meinberg Castro

Captain
DISC Type : DS

Country Driver Ops Lead at inDrive

Rio de Janeiro, Rio de Janeiro, Brazil

Overview

Marcos is the Country Driver Operations Lead at inDrive, where he spearheads driver acquisition and retention strategies in Brazil. He has a strong background in growth, operations, and customer experience from his tenure at Uber and WeWork, with a focus on user acquisition and engagement.

Outside of work, Marcos is actively pursuing a postgraduate degree in Growth Marketing. He is passionate about continuous learning and has shared his educational journey on social media, reflecting a commitment to professional development.

He served as the President of Pride of WeWork (LGBTQIAPN+ Employee Resource Group) in Brazil, demonstrating leadership in diversity and inclusion.

Personality Overview

Long-Term Thinker

Dynamic But Sincere

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Driver Growth Strategy
As Country Driver Operations Lead, Marcos is directly responsible for scaling supply, improving funnel conversion, and leading acquisition and retention strategies in Brazil for inDrive.
User Acquisition & Retention
Marcos has extensive experience in user acquisition, engagement, and conversion from his roles at inDrive and Uber, focusing on data-driven strategies.
Growth Marketing
Marcos is actively pursuing a postgraduate program in Growth Marketing, covering product management, digital marketing, and data analytics.

Media Appearances

Marcos has no verified media appearances

Work History

9-2025
Country Driver Ops Lead at inDrive
12-2024 - 12-2025
Associate Program Manager at Uber
8-2022 - 12-2024
CX Access & Growth Specialist at Uber
11-2021 - 8-2022
Partnership Growth Specialist at Uber
6-2021 - 11-2021
Community Lead at WeWork

Education

2016 - 2020
Bacharelado em Comunicação Social from ESPM Escola Superior de Propaganda e Marketing
8-2025 - 7-2026
Postgraduate Degree from FIAP

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rio de Janeiro, Rio de Janeiro, Brazil Job Level : Middle Designation : Country Driver Ops Lead at inDrive
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Insights For Selling To Marcos Paulo

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcos Paulo is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Marcos Paulo

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Marcos Paulo move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Marcos Paulo take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Marcos Paulo

Personality Compatibility


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