Margit Urva

Observer
DISC Type : ic

Principal Product Designer at Pipedrive

Estonia

Overview

Margit Urva is a Principal Product Designer at Pipedrive with over eight years of experience specializing in cross-platform experiences and design systems. She focuses on integrating design, data, and technology to create products that meet both user and business needs. Margit is a graduate of Pallas University of Applied Sciences.

Outside of her professional work, Margit participates in company sports events, such as Padel tournaments. She is also passionate about connecting with industry peers and stays current with trends by attending events like Web Summit and local design meetups in Estonia.

During her studies, she designed an experimental typeface called "Reflector", showcasing an early interest in the fundamentals of typography and design.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

AI in Product Design
Actively runs AI experiments in her current role and reflects on the impact of AI on the future of product design, as noted after attending Web Summit 2025.
Advanced Design Systems
Co-presented a talk on Pipedrive's complex system of over 1000 design tokens, demonstrating deep expertise in creating and managing large-scale design infrastructures for SaaS companies.
Cross-Platform Experience
Her core professional focus involves designing and enabling teams to build seamless and consistent user experiences across multiple platforms, including mobile and web.

Media Appearances

Margit has no verified media appearances

Work History

8-2023
Principal Product Designer at Pipedrive
10-2021 - 8-2023
Senior Mobile Product Designer, Design Systems at Pipedrive
7-2021 - 11-2021
Senior Product Designer at Pipedrive
10-2017 - 2-2020
Digital Product Designer at Mobi Lab
8-2017 - 9-2017
UX/UI design intern at Mobi Lab

Education

2014 - 2018
Applied higher education from Kõrgem Kunstikool Pallas / Pallas University of Applied Sciences
2017 - 2017
Erasmus from MOME Budapest

More Information

Social Presence :

Prographics :

Exp : 7 Location : Estonia Job Level : Middle Designation : Principal Product Designer at Pipedrive
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Insights For Selling To Margit

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Margit is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Margit

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Margit move?

  • They like to analyze well and then make their decisions.
  • Can Margit take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Margit

Personality Compatibility


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