Marie Collings

Pioneer
DISC Type : sid

Global Head of Advertising, Content, Production & Insight at Diageo

Greater London, England, United Kingdom

Overview

Marie Collings is the Global Head of Advertising, Content, Production & Insights within the marketing procurement team at Diageo. An established leader in her field, she has progressed through several roles at the company. She holds a BA in Business & Marketing from De Montfort University.

Marie is a recognized thought leader who frequently speaks at major industry conferences like ProcureCon Marketing, sharing her expertise on the future of procurement.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Agency Relationships
Participates in panel discussions about fostering long-term, mutually beneficial agency partnerships amidst pressures from AI, talent retention, and evolving remuneration models.
AI in Production
Engages in industry workshops on leveraging AI to future-proof creative production teams, streamline timelines, and cut costs.
Marketing Procurement
As a senior leader and conference speaker, she is deeply involved in shaping the strategy and future of the marketing procurement discipline.

Media Appearances

Marie has no verified media appearances

Work History

7-2023
Global Head of Advertising, Content, Production & Insight at Diageo
1-2020 - 7-2023
Global Category Lead Advertising & Content at Diageo
1-2016 - 12-2019
Global Category Manager at Diageo

Education

BA (Hons) Business & Marketing from De Montfort University
Education details unavailable from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Advertising, Content, Production & Insight at Diageo
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Insights For Selling To Marie

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Marie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Marie move?

  • They are generally fast movers and can take quick decisions
  • Can Marie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Marie

Personality Compatibility


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